PUMA’s latest collaboration collection with creative artist collective KidSuper Studios is available Malaysia now. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy and unbridled passion of football with the creativity and innovation of art.
The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world. The collection stands out with retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key styles from the collection include a tailored jacket and pants, graphic t-shirts, jerseys, track jackets, sweatshirts, accessories, sneakers and more.
To support the release of the collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the 7-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use. The series premiered on September 16th on KidSuper Studios’ YouTube channel.
The first collaboration between PUMA and KidSuper dropped on PUMA.com and at PUMA KLCC, PUMA Sunway, PUMA Genting, PUMA Midvalley as well as selected retail stores on September 17, whereas PUMA Pavillion will only launch the collection in December 2020. The collection launched with a price range of RM199 to RM759.