The Galaxy Unpacked 2025 took place at San Jose, California on 22 January 2025, open the door for the next wave of AI-powered experiences with Galaxy AI.
At the event, Samsung introduced the Galaxy S25 series, highlighting important hardware improvements and starting a new era of AI technology. These upgrades help users enhance creativity, connect better with others, and simplify daily tasks.
The Galaxy S25 series goes beyond a regular smartphone, serving as a platform for AI integration. Galaxy AI will enhance daily life by offering personalized and human-like interactions.
“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, during his keynote address. “Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalised, intuitive and natural mobile experience than ever before.”
New Ways To Get Things Done: AI That Learns, Adapts and Delivers
At the core of the Galaxy S25 series is improved AI capabilities, supported by the new One UI 7 system. This update brings features that simplify tasks. For instance, the Now Brief feature learns user habits and shows personalized information like exercise updates, translations, and music directly on the lock screen, reducing the need to switch between apps.
Another exciting feature is AI Select, which is new to the Galaxy S25 series. You can find it on the Edge Panel, and it acts like a personal AI helper. It can quickly summarize long articles or help create colorful images with Drawing Assist.
With One UI 7, the Galaxy S25 series has a built-in smart AI that understands natural language, images, and text. This allows users to interact easily and achieve more with little effort. For example, if you say “My eyes are tired,” the Galaxy S25 series will turn on the blue light filter. If you say, “Find a photo of Max from last winter in a red coat, eating cake,” it will search the Gallery app for that picture.
Circle to Search has been improved to find music playing on the screen without needing another app.
While watching YouTube videos, users can use voice commands like “Tell me the place mentioned in this video and save it as a Note,” and Galaxy AI, using Google’s Gemini, easily saves the location right to Samsung Notes.
The Galaxy S25 series includes a Personal Data Engine created with help from Oxford Semantic Technologies. This engine learns about user preferences and habits while protecting their information.
Additionally, the Galaxy S25 series uses C2PA (Coalition for Content Provenance and Authenticity) standards. This helps promote transparency and trust, making sure privacy is a key focus in today’s AI-driven digital world.
Samsung is enhancing Galaxy AI by partnering with app developers and AI solution providers, solidifying its role in secure AI innovation.
New Ways To Play: Power, Performance and Visual Excellence
The Galaxy S25 series has the Snapdragon 8 Elite for Galaxy processor, offering a big boost in speed and efficiency. It features 40% better NPU performance, 37% improved GPU performance, and 30% upgraded overall performance compared to the previous model, enhancing the series’ AI features.
Designed for gamers, the Galaxy S25 series brings new features for mobile gaming. ProScaler is an AI-driven display feature that reduces noise and improves the clarity of what you see on the screen, making gameplay smoother and more enjoyable. With Vulkan support and game engine upgrades, this series also provides a 40% improvement in Ray Tracing performance, enhancing mobile gaming visuals.
A key feature for its performance is the heat management, with a vapor chamber that is 40% larger than previous models. This helps keep the device cool, even during intense gaming.
The Galaxy S25 series also offers longer battery life and faster charging. Wireless charging is now faster at 25W (up from 15W), and it takes just one hour to fully charge the 5000mAh battery, halving the previous time.
The Galaxy S25 Ultra is built to last, featuring a new glass-ceramic cover and a stronger display protected by Corning Gorilla Armor 2.
New Ways To Create: Unlocking New Camera Possibilities With AI
The Galaxy S25 series transforms mobile photography with an improved ProVisual Engine that offers advanced AI camera features. AI technology now captures fine details, like hair texture and eye sparkle, bringing vibrant life to every photo.
With better camera performance, the series takes Nightography to a new level, making night photos much clearer. The Galaxy S25 Ultra also has the series’ first 50MP ultra-wide-angle camera, allowing you to take beautiful landscape and group photos.
Creating videos is also improved with new AI video editing tools. The Audio Eraser feature removes unwanted sounds from videos, helping users capture special moments perfectly.
New Ways To Stay Healthy: AI for Smarter Health Management
Samsung Health uses AI to track important health metrics like sleep, heart health, diet, and exercise, offering a complete approach to wellness. It provides personalized insights to help users improve themselves.
Moving forward, Samsung Health will offer complete health solutions, helping users manage their health easily from home. In addition to physical health, Samsung Health aims to assist with mental well-being through tools for stress and mental health management, becoming a well-rounded solution for both body and mind.
New Ways To Manage Homes: The Future of Smart Ecosystems
Galaxy AI and SmartThings improve home management by creating a connected smart ecosystem with AI automation and personalisation. SmartThings and Bixby adjust home settings to match daily routines, using voice commands and wearable data for easier living and a personalised smart home experience.
Advanced AI features from Galaxy AI and SmartThings help manage homes while also caring for family members and pets. For instance, users can watch their pets from afar and even keep them company by turning on the TV. There are also efforts to connect users with pre-veterinarian consultation services for pet healthcare.
As one of the founding members of the Connectivity Standards Alliance, Samsung works with this group to support and promote Matter. Matter is a standard for connecting smart home and IoT devices, making them work together easily and ensuring they are safe and accessible.
New Efforts for Sustainability: Embracing a More Circular Approach to the Latest Galaxy Smartphones
Samsung is focusing on being more sustainable by taking steps to lower its impact on the environment. The company plans to use at least one recycled material in every part of each mobile product by 2030.
Additionally, the Galaxy S25 will be the first Galaxy smartphone to use recycled cobalt from the batteries of old Galaxy devices through a new Circular Battery Supply Chain. Each Galaxy S25 battery will have at least 50% recycled cobalt. These actions show Samsung’s larger goal of finding ways for technology to benefit people and the planet while balancing innovation with caring for the environment.
Galaxy Unpacked 2025 concluded with a teaser video showing the slimmer yet powerful Galaxy S25 Edge, raising the crowd’s expectations for Samsung’s upcoming innovations.
Purchase your brand-new Samsung Galaxy S25 Series Today!
From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Get double storage upgrade worth up to RM600 for selected models and enjoy up to RM400 off when you pay with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today.
| Participating Models | Storage | RRP (RM) | Colour Availability |
| Galaxy S25 Ultra | 1TB | RM7,799 | Titanium SilverblueTitanium GrayTitanium WhitesilverTitanium Black Online Exclusive:Titanium JadegreenTitanium PinkgoldTitanium Jetblack |
| Galaxy S25 Ultra | 512GB | RM6,599 | |
| Galaxy S25 Ultra | 256GB | RM5,999 | |
| Galaxy S25+ | 512GB | RM5,599 | NavyIcyblueMintSilver Shadow Online Exclusive:BlueblackCoralredPinkgold |
| Galaxy S25+ | 256GB | RM4,999 | |
| Galaxy S25 | 512GB | RM4,599 | |
| Galaxy S25 | 256GB | RM3,999 |
To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/