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Free Fire preview new logo ahead of planned brand refresh in July 2022

Free Fire’s new logo sports a simplified but vibrant uplift

Garena has gave an early preview for Free Fire’s new logo, where the official brand refresh is slated start on July 2022. The new Free Fire logo will retain key details, especially the iconic Free Fire knife, while also evoking a more modern and dynamic look that matches the energy of Free Fire’s evolving global community. 

The new logo reflects and strengthens the game’s distinct Battle in Style identity, echoing the stylish, youthful and free-spirited nature of players and fans. 

Free Fire’s new logo sports a simplified but vibrant uplift

“Our global community has always been the driving force behind every change we bring to Free Fire. Through this brand refresh, we hope to create a signature art style unique to Free Fire, enabling them to enjoy a more immersive and inclusive in-game experience,” Harold Teo, Producer of Free Fire, Garena, remarked. “The new logo is just one part of Free Fire’s new look and we can’t wait to share more exciting updates in the coming weeks.”

More stylistic changes in store 

Players and fans can look forward to a host of other visual element changes which will be rolled out over the coming weeks. These include:

  • A new font family “Garena Free Fire”, a.ka. “GFF”, co-created by famed type designer, Akira Kobayshi.
  • A brand new set of brand graphics inspired by the new Free Fire logo and in-game UI, set to add more realism and intensity to gameplay.  

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