First Pride has successfully hosted the Nugget O’Clock Largest Nugget Festival, a two-day (29-30 Nov 2025) celebration event at IOI City Mall, Putrajaya. The event has welcomed thousands of visitors and transformed everyday snacking into a lively community experience.
“Snacking today is an everyday delight for Malaysians, an anytime ritual enjoyed by all ages – and we’re proud to be part of that,” said Freddie Wong, Marketing Director of Tyson Foods Malaysia. “It’s an honour to be recognised by the Malaysia Book of Records with our First Pride’s Nugget O’Clock Largest Nugget Festival. We’ll continue to bring fun and convenience to Malaysians, whenever they are craving for some flavorful nuggets.”
Across the weekend, festival-goers enjoyed a lively mix of games, free items, fun booths, and lots of nuggets. Each booth offered nuggets to attendees as a reward for participating. The event also included a special live performance by Asyraf Nasir, who introduced the new Nugget O’Clock song, highlighting the brand’s goal of making every moment enjoyable and snack-filled.
During the celebration, First Pride gave out 21,064 nuggets to visitors, which helped them earn a record in the Malaysia Book of Records for the “Most Nuggets Giveaway in an Event.”
The record was achieved thanks to a lot of public participation, where attendees received nuggets at every booth, turning personal snacking moments into a shared success. First Pride received the recognition during the festival, highlighting its role as the country’s favorite snacking brand.
Now that the record is set, Nugget O’Clock with First Pride starts a new cultural moment – one that celebrates the joy of snacking anytime, anywhere, and with anyone.