First Pride has recently launched its newest product, First Pride’s Chicken Bites in Malaysia during Game, Set, Snack! pickleball event at 91 Sports Arena (91 PickleBall).
First Pride’s Chicken Bites is offered in two flavours: Spicy BBQ, which offers a mildly spicy, savoury profile with a rich smoky finish that’s like a beach party in your mouth and the perfect match for anything, and Seaweed, which delivers an addictive crunch paired with the distinctive umami of roasted seaweed, perfect for those who love a twist on classic comfort. The new Chicken Bites offers real protein power in a form that’s easy to prepare and great for any snack occasion.
Crafted for convenience without compromising taste, First Pride’s Chicken Bites are ready in minutes, making them perfect for busy schedules. Packed with protein, they support muscle repair and energy replenishment after high-intensity play. Simply take them from the freezer and fry for 3 minutes or air fry for 14 minutes at 200°C. Plus, they’re Halal-certified, making them an inclusive snack for any occasion.
“Crafted for everyday cravings, First Pride’s Chicken Bites are packed with flavour, easy to enjoy, and just the right size for snacking alone or with friends.” said Freddie Wong, Marketing Director of Tyson Foods Malaysia. “From pickleball sessions to movie nights, it’s the kind of snack you’ll keep reaching for. With exciting flavours like Spicy BBQ and Seaweed, we wanted to add a punch of taste to any moment, whether you’re craving a quick bite or setting out a party spread.”
Making the launch even more exciting, renowned pickleball advocate Cik Manggis and her EpicKL team dazzled the event with a lively exhibition match, showcasing the sport’s growing popularity and the community spirit behind pickleball in Malaysia.
To enhance your game day experience, First Pride’s Chicken Bites will be available courtside, offering a delicious way to recharge. Partnering with 91 Bistro and 91 Kopidim @ 91 Sports Arena, these snacks are perfect for quick pick-me-ups between matches. Stay tuned for more on this exciting collaboration!
First Pride’s Chicken Bites are now available at selected major retailers across Peninsular Malaysia. For more information, please visit First Pride Malaysia’s official social media pages on Instagram and Facebook.