Fender Audio, consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Riffsound Pte. Ltd., has officially debuted in Malaysia with its recently announced two flagship products at CES: the ELIE portable speaker series and MIX headphones.
ELIE Speakers
The ELIE (Extremely Loud Infinitely Expressive) portable Bluetooth speaker series changes the game for portable sound by combining stylish design with advanced sound technology. Available in two models — E6 and E12 — each speaker includes built-in subwoofers and a unique Waves SOC system, which is the first of its type in the world. This new feature provides clear, powerful audio with a wide range of sound without distortion. By improving how Digital Signal Processors (DSPs) and System on a Chip (SOCs) work in speakers, ELIE offers great power efficiency, delivering excellent volume and sound quality that outshine other similar portable speakers.
ELIE speakers are designed for various audio needs, going beyond just playing music. They are easy to use at home or on the go and can manage up to four audio sources at the same time with very little delay, allowing users to mix different audio inputs easily. You can connect a Bluetooth device like a smartphone or a wireless microphone, use a wired input with an XLR or 1/4″ cable, and add two more wireless channels with compatible Fender Audio accessories. ELIE speakers can work in stereo mode for clear left/right sound separation or sync together in multi-mode to fill a whole space with sound.
MIX Headphones
The MIX Headphones offer a modular design that adapts to your audio needs and lifestyle. Featuring the FWD Tx USB-C transmitter, they support lossless (LHDC-V) and low-latency (LC3) audio transmission for seamless wireless connectivity.
With efficient 40mm Graphene drivers and advanced hybrid Active Noise Cancellation, dual microphones with Environmental Noise Cancellation, and versatile playback options, MIX ensures clarity and precision. Boasting up to 100 hours of battery life and replaceable components, these headphones cater to discerning listeners who seek more than just playback—they seek potential.
A Partnership Rooted in Innovation
This collaboration has Riffsound creating a collection of Fender Audio products focused on modern design, advanced engineering, and high-quality sound for everyday use. After its debut at CES 2026, Fender Audio introduces the ELIE Portable Speaker Series and MIX Headphones to Malaysia, offering a chance to experience its latest personal audio products directly.
“Fender Audio represents our commitment to building products that bring exceptional sound and intelligent design to everyday life. It was built to carry Fender’s sonic legacy into the future of listening,” said Mah Chernwei, CEO of Riffsound. “ELIE and MIX are built for how people listen today – portable, flexible, and deeply personal. With ELIE and MIX, we’re bringing that same craftsmanship and tonal excellence to personal and portable audio, making iconic sound more accessible than ever.”
For full information about the ELIE portable speaker series and MIX Headphones, visit https://fenderaudio.com/.
Availability and Pricing
The ELIE 12 speaker is priced at RM1,899, while the MIX Headphones and ELIE 6 will both be priced at RM1,399. All three products will be officially available from March 2026 onwards at online and offline stores.
For more information, please visit https://swap-asia.com/brands/fenderaudio/.
All products mentioned will be available via Fender’s official online stores:
● Lazada: https://www.lazada.com.my/shop/fender-audio
● Shopee: https://shopee.com.my/fenderaudio.os
● Swap Asia: https://shop.swap-asia.com/collections/fender-audio