Lifestyle Tech

FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G Lenses by Sony coming to Malaysia in Mid-April, priced at RM2,899 each

Sony has launched another three G Lenses for it’s E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses is set to deliver high quality image and beautiful bokeh while maintaining lightweight and compact design, perfect for photographers and videographers to take their best shots.

When paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses including snap shooting, portraiture and landscape shots. 

“At Sony we are constantly innovating to produce the tools that creators need to capture the beauty of this world” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With superb resolution and mesmerising bokeh, all housed in a compact and sophisticated design, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G enable users to experience the joy of owning lenses that capture different perspectives of the same scene”. These three prime lenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes. With their intuitive operability and superb build quality they are a fantastic set of three. 

According to Sony, all three lenses are the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver the high image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements, delivering high resolution and suppressing colour fringing. The aspherical elements ensure high resolution performance in every corner of the image, even from the widest aperture with shallow depth of field.

The stunning bokeh of the G lens is achieved with the optimisation of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G F2.5 at 50mm, FE 40mm F2.5 G F2.5 at 40mm and the FE 24mm F2.8 G F2.8 at 24mm).

All three lenses were carefully designed for optimum mobility and are compact and lightweight enough to suit any location. Whether shooting with a full-frame or APS-C body for portraiture, landscape, snap shots or movies with a gimbal and more, the size and weight are balanced perfectly.

The lenses feature a focus hold button, focus mode switch, aperture ring, and Aperture click switch for ideal operability. The focus hold button is customisable from the camera menu and can be assigned a function that the user prefers. The aperture ring provides a more intuitive and direct feel, compared to operating the aperture from the camera body when shooting either stills or movies. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments. 

With an aluminium exterior and engraved Sony logo, the lenses will retain a premium, sophisticated finish as well as increased strength and durability. The diameter of the filter threads on the hood and the lens barrel are equal (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant to ensure usability in any outdoor environment. 

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise autofocus (AF) with excellent tracking performance. Sony also claimed the AF is also quiet and works for both still and movie shooting. 

Sony has confirmed the FE 50mm F2.5 G (SEL50F25G), FE 40mm F2.5 G (SEL40F25G) and FE 24mm F2.8 G (SEL24F28G) will be available in Malaysia from mid-April 2021. The RRP for all three lenses are at RM2,899. For detailed product information, please visit: 

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