Fashionably Modest Asia (FMA) 2025 is set to make its inaugural debut from 18th to 20th November 2025 at Pavilion Arena in Pavilion Damansara Heights, celebrating the diversity and strength of modest fashion across ASEAN. With a focus on comfort, confidence, and cultural expression, FMA 2025 invites women from all backgrounds to embrace contemporary modest wear.
Fashionably Modest Asia 2025, presented by Wardah as the official makeup and beauty partner, will open with a visionary showcase curated by renowned stylist Min Luna.
Bringing her unique sense of contemporary style, Min Luna has teamed up with well-known Malaysian designers like TACT, Ezzati Amira, Hasz Hisham, Shaz Nash, Afiq M, Bev C, SVG, Huntilanak, and Behati, to create a collection of stylish modest outfits that mix cultural elements with modern trends. This opening selection sets the mood for the event, highlighting diversity, inclusivity, and the quiet strength of modest fashion today.
Fashionably Modest Asia 2025 focuses on regional teamwork by featuring designers from across ASEAN, each sharing their unique cultural stories and design ideas. The showcase includes Na Forrér from Brunei, who offers modern takes on traditional crafts; Chris Nick from the Philippines, known for bold and modern designs reflecting Manila’s vibrant fashion; Khaar from Vietnam, who emphasizes sustainability in design, showing a growing commitment to responsible fashion; and Benang jarum, an Indonesian brand recognized for its trendy modest wear that mixes timeless style with modern design. Together, these designers celebrate cultural exchange, lifestyle variety, and creativity that Fashionably Modest Asia 2025 aims to highlight.
Fashionably Modest Asia 2025 showcases a strong lineup of Malaysian designers shaping modest fashion both locally and internationally. This includes Shals KL, known for stylish everyday wear; Fuzana Mokhtaza, recognized for elegant bridal and evening dresses; and Sharifah Kirana, who offers modern interpretations of traditional Malaysian textiles. Other notable brands are Maglifestyle, Khatreena, Variante, N.Khan, and more, each celebrated for their unique styles and sophistication, along with the prestigious Radzuan Radziwill, whose couture craftsmanship enhances the Fashionably Modest Asia 2025 runway.
“Fashionably Modest Asia 2025 is about celebrating fashion that empowers women with quiet confidence, while fostering cultural exchange and regional collaboration and it is inspiring to see designers from across ASEAN share their stories and creativity through modest wear that speaks to today’s diverse audiences,” said Andrew Tan, Lifestyle Advisor of Fashionably Modest Asia 2025.
Anchored by Beauty and Empowerment
As the main presenter and official makeup partner of Fashionably Modest Asia 2025, Wardah aims to promote empowerment and self-expression, highlighting its commitment to confidence and inclusivity. In this partnership, Wardah will guide discussions about beauty, makeup, and how cosmetics can enhance modest fashion.
Wardah will also showcase its latest products from the new Colorfit range with Brand Ambassador Mira Filzah. Mira is known for her authentic style and her connection with modern women across Malaysia, embodying the essence of confidence, modesty, and empowerment central to Wardah.
This partnership revolves around the theme “The Season Within: Redefining Beauty.” It’s more than just a product launch; it shows Wardah’s dedication to innovation while supporting local designers and creatives.
Wardah collaborates with nine regional designers to blend beauty, fashion, and sustainability. Each designer will create two original pieces using leftover fabrics that reflect Wardah’s seasonal color palette. This showcase aims to transform modest wear through creativity and environmental awareness, celebrating Wardah’s Colorfit identity. By partnering with designers like Tangoo, Ashley@Kapas, and Atelier Prive Melson, Wardah highlights its role as an innovator, showcasing how color can inspire confidence and strength.
The showcase will provide a unique experience beyond the regular runway. Wardah will launch its Season Color campaign, celebrating everyone’s unique skin tones and personal style. The brand believes true beauty comes from confidence. By discovering their season colors, women can find shades that enhance their natural beauty and express themselves authentically. Guests can also enjoy live makeup demonstrations at Wardah’s booth, featuring popular products like the Wardah Colorfit Perfect Glow Cushion and Wardah Glasting Liquid Lip.
“With this collaboration, Wardah is not only celebrating beauty but also empowering local designers by presenting a stage that champions modest fashion in all its creativity and purpose. Through the reimagining of sustainable design using color and innovation, this initiative reflects our belief that beauty and fashion can inspire confidence, inclusivity, and a brighter, more responsible future,” said Zaireen Ibrahim, Country
Director of ParagonCorp MY.
This slot signifies a key point in Wardah’s evolution towards integrating cultural expression and prioritizing modesty and sustainability in fashion.
A New Lifestyle Destination
Hosted at Pavilion Arena in Pavilion Damansara Heights, Fashionably Modest Asia 2025 offers a space for designers, audiences, and partners to explore fashion, culture, and identity. By highlighting modest fashion as a lifestyle that combines tradition and modernity, the platform emphasizes Malaysia’s position as a center for regional creativity.