fahrenheit88 breaks away from tradition this Chinese New Year with ‘The Ma-Vellous Year’, a festive campaign merging anime culture with the spirit of the Fire Horse. Running until 24 February 2026, the mall transforms Bukit Bintang into an immersive playground blending traditional Chinese decoration with modern pop aesthetics. This unique anime-inspired celebration positions fahrenheit88 as a distinctive cultural destination.
At the heart of this transformation is the MA-Vellous Garden, a picturesque centerpiece in the Main Atrium. This photo spot combines imperial aesthetics with modern flair, inviting shoppers to explore a curated environment that adds ancient elegance to the vibrant energy of Bukit Bintang.
“Chinese New Year is a key festive period for us at fahrenheit88. With The MA-Vellous Year, we have taken a more contemporary approach to the celebrations by positioning the mall as a creative and experiential retail destination for tourists and young urban shoppers. As part of Bukit Bintang, one of Kuala Lumpur’s key tourism districts, fahrenheit88 continues to curate festive experiences that complement the Visit Malaysia Year momentum, supported through collaborations with tenants such as HLA and Bath & Body Works,” said Kung Suan Ai, Director of Marketing, fahrenheit88.
CULTURAL IMMERSION: MARKETS, ART, AND TRADITION
Shoppers can explore traditional elegance at the Chinese Horse Brush Painting Exhibition at Level 1, Lot 1.43. This year marks a significant milestone for award-winning Malaysian artist Mr. Tee Ying Jie, celebrating his 10th anniversary with a special pop-up at fahrenheit88. The exhibition showcases over 100 original art pieces and features a majestic horse carriage, symbolizing the power of the Fire Horse.
Open to all, it’s an ideal cultural stop in Bukit Bintang, just steps from the MRT and Monorail Station. Whether you’re an art enthusiast or seeking a beautiful backdrop, this showcase highlights a decade of artistic evolution in a vibrant district.
The New Year spirit is amplified by a lively Chinese New Year Market, offering festive goods, traditional decorations, and seasonal treats for visitors.
EXCLUSIVE LIFESTYLE PARTNERSHIP: BATH & BODY WORKS “TOUCH OF GOLD”
This Lunar New Year, Bath & Body Works invites shoppers to experience prosperity and joy with its Touch of Gold Collection, featured in a spectacular Lunar New Year Takeover at fahrenheit88 until 24 February 2026. Located at the mall’s Main Entrance, the takeover brings the tagline — “Everything You Touch Turns to Gold” — to life through immersive displays and interactive experiences designed to delight shoppers of all ages.
- Interactive Gaming: Visitors can test their reflexes with the “Catch a Gold Bar” digital game to unlock tiered prizes, including shopping vouchers and exclusive gift redemptions.
- The Wishing Tree: From 22 January to 1 March 2026, shoppers can participate in a time-honored tradition by hanging their New Year wishes on the Wishing Tree for a chance to win special prizes.
- Carousel Horse Experience: Embracing the Year of the Horse, a festive Carousel Horse
provides a whimsical photo opportunity and rides for the young and young-at-heart. - A Fragrant Collaboration: The celebration extends to Tutti Frutti, featuring a cross-collaboration “Touch of Gold” takeover where shoppers can explore dedicated fragrance testers and enjoy limited-time yogurt redemptions.
FESTIVE FUN
What’s a celebration without festive fun? Mark your calendars for cultural showcases and workshops that bring people together:
Cultural Performances
- CNY dance performance (31 Jan 12 PM)
- Traditional lion dance (17 & 21 Feb, 12 PM)
Workshops - Brush painting workshop & demo by Mr Tee Ying Jie (24 Jan, 11 AM)
- Chinese Calligraphy demo & giveaway (7 Feb, 11 AM)
DOUBLE THE ANIME THRILLS: EXCLUSIVE EXHIBITIONS
- Crayon Shin Chan: Space & Time Adventure (Incubase Arena, Level 2): Join Shinchan on a space-themed adventure filled with humour and interactive fun. Designed for families and fans of all ages, this attraction adds a playful highlight to the festive period.
- Digimon Adventure Anime 25th Anniversary Exhibition: Celebrating 25 years of a global phenomenon, this exhibition invites visitors into the Digital World through a curated showcase of iconic scenes, character evolution, and rare production insights. Nostalgic displays and exclusive photo opportunities pay tribute to the enduring bond between humans and their Digimon partners.
fahrenheit88 rewards loyal shoppers with gifts. During the campaign, shoppers can redeem exclusive rewards based on their spending.
- Tier 1: Spend RM150 in a single receipt to redeem a Free Ang Pow Packet.
- Tier 2: Spend RM350 to redeem a Special Edition Crayon Shin Chan Gift Mug, an Ang Pow Packet and an RM28 HLA cash voucher with no min spend.
SHOP & WIN WITH HLA: EXPLORE THE BEAUTY OF JIANGSU
In partnership with HLA, shoppers can participate in a “Ma-vellous” chance to win an unforgettable travel experience. Turn your festive shopping into a journey of discovery:
- Grand Prize: Jiangsu Cultural Tour for 2 worth more than RM20,000: For every RM250 spent in a single receipt, shoppers are eligible to enter the “Guess the Number of Paper Bags” Challenge. The entry closest to the correct number of horses on the in-mall display
will win a cultural tour for two to Jiangsu. - Consolation Prize for Top Participants: The next top 10 contestants will receive premium prizes.
o Top 5 Winners: Receive RM300 worth of HLA shopping vouchers each.
o Next 5 Winners: Receive HLA products valued at RM800 each.