Fahrenheit88 has finally struck gold during at the Malaysia Shopping Malls Association (PPK) Best Experiential Marketing Awards for its ‘Fahrenheit88 Goes Creative’ campaign.
Fahrenheit88 was announced as the Gold Winner for Category A – malls with a nett lettable area of 500,000 sq ft and below – at the Awards Gala Dinner held at One World Hotel on 27 October.
The six-month long campaign delivered a compelling experiential shopping journey through festivals, common area and ambience makeovers, creative pop-ups and displays and Malaysia’s Art is Fair. It was established to attract shoppers who are interested in arts & fashion, music, artisanal & lifestyle creative options. The campaign garnered substantial and positive attention from media both online and offline while the mall’s footfall increased 30% with more youth shoppers and creative entrepreneurs despite the impact of numerous Covid-19 pandemic lockdown.