Being in the streetwear culture is always about showing yourself to be different from the rest. Somehow, certain modern streetwear is a bit too serious and certain folks prefer their streetwear to be playful. With that said, PUMA is teaming up with emoji – the iconic brand for a new line of footwear, apparel and accessories. So, expect classic PUMA silhouettes are adorned with emoji icons for this playful new collection.
Designed through the lens of instant messaging, the collection pairs emoji icons that speak to everyone with bright color combinations, creating a range that is young and vibrant. The collection includes footwear, apparel and accessories for both kids and adults, allowing for spirited self-expression at any age.
The RS-2K X emoji features a hook and loop piece on the heel where detachable , , and emoji icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ X emoji includes the same detachable emoji feature, using the , , and emoji icons. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.
The PUMA X emoji Tee and PUMA X emoji Hoodie are both available in black, gray, and yellow, each featuring an array of emoji icons on both the front and back of the clothing. Rounding out the collection are the PUMA X emoji Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and emoji icons on the bottom of the right leg.
You can get the PUMA X emoji collection on PUMA.com and physical retail stores at PUMA KLCC, Sunway Pyramid, Pavilion, One Utama, The Gardens, IOI City, Queensbay Mall, Gurney Plaza Aeon Terbau City and Atmos KL (Suria KLCC) on 11th September, priced between RM139 – RM619.