From Energizer Malaysia, Carmen Lai, Finance Associate Manager; Law Cheak Ying, Customer Supply Chain Senior Manager; Thean Ong Kee, Traditional Trade Channel Director; Diane Lee, Business Director (Malaysia & Singapore); Alvin Cheah, Modern Trade Channel Director; Aaron Ang, Senior Brand Manager (Malaysia & Singapore); and Bawani, Human Resource Manager (Malaysia & Singapore), officiating the launch of “Know the Risks, Protect Your Kids,” campaign, unveiling the world’s first coin-cell lithium batteries with a 3-in-1 Child Shield safety system.
Energizer Malaysia has launched the first 3-in-1 Child Shield coin lithium battery in the local market, providing enhanced safety for your home.
Making homes safe for children is important, but some dangers are often overlooked, like small batteries in household items. Just how much harm can a tiny battery cause? A case report from Malaysia shows that serious injuries can happen if a battery ingestion is not diagnosed quickly, as many patients in emergency departments do not show clear symptoms or only present vague signs.
Understanding this risk, Energizer Malaysia upholds its commitment to coin lithium safety with the launch of the “Know the Risks, Protect Your Kids,” campaign and unveils its latest coin-cell lithium batteries with a 3-in-1 Child Shield safety system for added protection in Malaysian homes.
“Energizer is the first brand in the world to introduce child-resistant packaging for its coin-cell lithium batteries, featuring a triple-layer child safety system designed to offer extra protection against everyday risks. Our innovation includes the world’s first colour alert technology, designed to help caregivers identify potential ingestion and seek urgent medical attention. As an industry leader, at Energizer, we want to advocate for stronger safety standards in battery designs. By continuously improving safety features for its products, we will continue to lead discussions on preventing household accidents and protecting children,” said Diane Lee, Business Director, Malaysia & Singapore, Energizer Holdings Inc.
During the launch, Dr. Wong Yee Ming, a Consultant Pediatrician from Columbia Asia Hospital Bukit Jalil, joined toddler parents Diyana Hashim, Pauline Tan, and Chelsea Ng in a panel discussion about the challenges of preventing accidental ingestion, responding to medical emergencies, and practical ways to make homes safer for children.
Dr. Wong Yee Ming, Consultant Pediatrician from Columbia Asia Hospital Bukit Jalil shared, “Many household hazards are hidden in plain sight, making it crucial to raise awareness of potential risks for children. Small objects, such as coin lithium batteries, can cause serious harm if swallowed. Severe injuries can occur due to delayed diagnosis, which is why immediate medical attention is crucial. Preventing such incidents should be a priority, and simple measures, such as storing hazardous items out of reach and choosing child-safe products, can make a significant difference.”
The 3-in-1 Child Shield safety system from Energizer is offered with its 2032, 2025, and 2016 Ultimate Lithium Coin Batteries. It’s made for people who want to keep their homes safe.
The new 3-in-1 Child Shield safety system helps to protect children from the dangers of coin lithium batteries by including three important safety features:
- Child-Resistant Packaging: Energizer was the first brand to launch child resistant packaging, which provides security to help prevent children from accessing the batteries in the package.
- Non-Toxic Bitter Coating: A bitter taste for better safety, Energizer’s coin lithium batteries include a non-toxic bitter coating on the cell that discourages ingestion.
- NEW Colour Alert Technology: A world-first innovation that introduces safety you can see. The new colour alert technology activates once the battery interacts with saliva, visibly dying the mouth blue in just seconds to alert caregivers so they can seek medical attention faster, as needed.
Energizer Malaysia will showcase its latest innovations and promote child safety at the TCE Baby Expo in Kuala Lumpur from 17th to 20th April 2025 and at MITEC from 26th to 28th September 2025, featuring special promotions during the events.
The 3-in-1 Child Shield technology will be available in the Energizer Ultimate Lithium Coin Battery range at major supermarkets and online. For more details, visit https://energizerchildsafety.com/3in1/malaysia/.