Elle & Vire Professionnel has hosted an experiential gourmet event to showcase how its premium quality French dairy products can elevate traditional Malaysian dishes through new baking and culinary innovation. The event was held at Brick Studio by Metal Bees in Petaling Jaya.
Since 1965, Elle & Vire Professionnel has been known for its gourmet French butter, cream, and dessert creations. It has always strived to meet the growing Chefs and consumers’ demand for premium products that enhance baking and cooking experiences. The brand goes beyond the kitchen, intertwining the sophistication of French dairy know-how with the diverse tapestry of Malaysian cultural tastes.
Nessy Meghayani, Country Manager for Savencia Fromage & Dairy Malaysia, said, “We’re really excited to bring together the best of French dairy and the delicious flavours of Malaysian baking and cooking. It’s all about embracing the wonderful diversity in food and being innovative with the support of great Chefs. We blend authenticity with creativity, ensuring each product, for example, our cream with its high 35% fat content, delivers consistency and stability both in taste and performance, aiding Chefs and home cooks alike in achieving excellence in their baking and culinary creation.”
Bridging Culture through Culinary
The experiential event saw celebrated Malaysian Chefs; Elle & Vire Professionnel Chef Ambassador Chong Ko Wai and Chef Jason Manson, Professional Chef & Co-Founder of JMFood Consultant, demonstrating the versatility of Elle & Vire Professionnel’s dairy products by integrating them into both traditional and contemporary Malaysian recipes.
Brand ambassador Chef Chong Ko Wai created a decadent Pandan Mango Choux using Elle & Vire Professionnel’s All Purpose Butter, Excellence Whipping Cream and Mascarpone, while Chef Jason Manson whipped up a savoury Pasta with Creamy Rendang Sauce, using the renowned butter & the brand’s latest innovation product Cooking Cream, Sour Taste. These demonstrations reinforced Elle & Vire Professionnel’s commitment to driving taste, origin, nature, and excellence in Chefs’ creations and recipes, building the future of Malaysia’s culinary and pastry scene.
One of Elle & Vire Professionnel’s key initiatives in paving the way to inspire, educate and empower every aspiring Chef or anyone who has a passion for baking or cooking is its Generation Program. In partnership with KDU University of Wollongong Australia, in Malaysia, the program aims to nurture the talents of young Chefs. It also offers comprehensive support, including training, online demonstration webinars and workshops that provide students with interactive learning experiences.
“Baking and Culinary excellence goes beyond exceptional products. It’s about nurturing the talents that bring these products to life. Through initiatives like the Generation Program, we are investing in the skills and passion of young Chefs,, empowering them to redefine and elevate the gastronomic landscapes of Malaysia,” said Nessy Meghayani.
For more information about Elle & Vire Professionnel and their exquisite product range, please visit www.elle-et-vire.com/int/en/pro/.