Education and Food Content Is A Big Hit on TikTok In Malaysia for 2021

TikTok has recently shared some of Malaysians’ top content categories and challenges that resonated with users nationwide in 2021. 

Being a unique platform where creative self-expression is consistently championed in many forms, TikTok has shown to be a space where multiple types of user profiles congregate to create and share content that serve to entertain as well as educate. For instance, the Malaysian favourite #TikTokGuru hashtag saw an incredible over 6 billion views earlier this year, with its fresh take on sharing various types of knowledge in a brand new format.

Here are some of Malaysia’s top content categories and hashtag challenges. 

Year on TikTok 2021

Most Popular Challenges

1. #TikTokGuru – TikTok commits to making learning more fun and interactive for everyone outside of class. The best part of the challenge is that it caters to all ages to learn something new every day.
2. #MyFoodie – The #MyFoodie hashtag was trending with mouth-watering videos from users about all things food related.
3. #SquidGame – SquidGame is a South Korean survival drama television series that’s gotten everyone hooked. People are cosplaying the characters, bingeing the show, and even fangirling over the oppas.
4. #KitaJagaKita – By searching #KitaJagaKita, the discovery page provides information on live sessions with Ministry of Health certified mental health specialists and doctors as well as the resources needed for all to seek mental health support and services.
5. #SenyumanRaya – In conjunction with Raya 2021, TikTok launched their #SenyumanRaya campaign challenge where users were encouraged to share their personally unique Raya festivities on the platform.

Most Popular Verticals

1. Entertainment
2. Food
3. Education
4. Gaming
5. Sports

Most Popular Education Creators

1. dr.samhan
2. irfan.khairi
3. hafizuddinmuhd18

Most Popular Entertainment Creators 

1. eiqamaleq
2. kakeemovie
3. shah_rubio

Outstanding Celebrities of the Year

1. babyshimaofficial
2. noradanishhanif
3. alvinchong123
4. toktitiktok
5. izzueislam

Emerging Celebrities of the Year

1. imantroye
2. erissa_puteri
3. asadmotawhhh

Most Popular Food Creators

1. akiejack
2. syifajamill
3. hamdanmubarak_

Most Popular Beauty and Fashion Creators

1. rozyana93
2. sallywhoo
3. miaazahar

Most Popular Gaming Creators

1. sharinarichie
2. faroukjer
3. yonnyzahri

Most Popular Sports Creators

1. tbh77_oe
2. thelast_defender
3. kangzhuangranger

Most Popular Livestreamers

1. nelysa_norazlan
2. dj.mushroom
3. yazminaziz

You can visit the microsite to learn more about Year On TikTok 2021.

Credited to TikTok Malaysia