Edelweiss has announced they are hosting Edelweiss Weekend Unwind at Central Rooftop Garden, Lalaport BBCC over two weekends (Thursdays to Sundays) from 4th – 14th May, and Penang’s Hin Bus Depot from 2nd – 4th June. The event is set of attendees a weekend with programmes packed with pop-up markets, workshops, music and experiential events headlined by homegrown scene-shakers.
At the Unwind Bar at the Central Rooftop Garden, Lalaport BBCC, they are debuting Edelweiss creative cocktail offerings crafted by expert mixologists using Edelweiss Wheat Beer. Patrons can also satisfy their creative cravings by joining “Sip and Paint” or Jesmonite sessions while unwinding at the bar. The Unwind Bar will then make its pitstop at Hin Bus Depot, Penang from 2nd – 4th June.
“Following the success of Chalet Edelweiss Unwind in Genting Highlands, we felt the need to bring the fun and playfulness to the city,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. “Edelweiss Weekend Unwind is a space where people can come together, enjoy the present moment and immerse themselves in a weekend filled with relaxation and entertainment at an easily accessible venue. We’re thrilled to also be able to provide a platform for our tastemakers to create unforgettable moments with their fans.”
Edelweiss is also partnering with seven local content creators to offer one-of-a-kind series of activities, carefully crafted for their fans and followers to relax, unwind and bond with like-minded peers. Among them are singer-songwriter and youtuber Haoren as well as Emily Chan, a familiar face to the local TV and film scene. Joining them are Youtube and Instagram personalities Changyong and Shusen. Rising star Kendra Sow will also be present. Last but not least, Edelweiss Weekend Unwind welcomes lifestyle fashion influencer turned entrepreneur Josephine Yap and Malaysia’s TikTok sweetheart Shi Qi.
In Lalaport, Edelweiss Weekend Unwind designates a pop-up market in collaboration with Pingmin Market (平民市集), a well-known platform for local artisans to showcase their crafts. Visitors to Edelweiss Weekend Unwind at Hin Bus Depot can explore the vibrant Hin Market, which offers an eclectic mix of food, art, and cultural experiences. The markets will be a great opportunity to immerse yourself in the local culture and meet local makers.
Edelweiss Weekend Unwind is open for non-Muslims aged 21 and above. Register for free passes here and discover the playful side of life with Edelweiss.