Eco-Shop has hosted the grand opening of its groundbreaking Eco-Plus Concept Store at IOI City Mall, Putrajaya on the 24th January 2024. The new retail space offers an extensive range of household products – close to 10,000 options, including food, household necessities, basic tools, stationery, and even animal products – prioritising accessibility and affordability.
The Eco-Plus Concept Store is targeted on meeting diverse consumer needs by introducing newly sourced items with a broad spectrum of products, all priced below RM20.
Jessica Ng, CEO of Eco-Shop Malaysia expressed how this concept store stands as one of their meaningful milestones to give Malaysian households that opportunity to enjoy superior products without the burden of excessive costs – making quality living accessible to a wider audience especially in this time when inflation is on the rise.
“Eco-Plus Concept Store represents a pivotal milestone in Eco-Shop’s evolutionary journey, symbolising our dedicated pursuit not just to make sustainable living accessible but truly inclusive. This latest concept store is a response to the evolving needs of our customers with our diverse selection of daily essentials and household products, aptly priced below RM20, with 70% of them only at RM 2.40.
Providing a defferent shopping experience, the Concept Store features a Snack & Chill Area for families to relax, enjoy snacks and shopping. The store’s design reflects a commitment to sustainability, with in-store facilities crafted by converting and upcycling plastic waste into recyclable materials in collaboration with Precious Plastic Malaysia, including store racks, dining tables, cashier counters, and more.
“Our deliberate pricing strategy is a must for affordability, a core principle ingrained in the very fabric of Eco-Shop since its inception. It goes beyond retail; it’s a dynamic manifestation of our mission to empower every individual, irrespective of economic stature, to embrace a sustainable lifestyle. This initiative redefines the landscape of eco-friendly retailing, setting a benchmark for accessible and budget-friendly options, solidifying Eco-Shop’s role to Make Life Easier,” added Jessica.
To commemorate the grand opening and in conjunction with the upcoming festive celebrations, Eco-Plus Concept Store is launching a special Chinese New Year (CNY) campaign. Customers can enjoy a free “Bag of Happiness” by purchasing 12 selected items at only RM28.80. Additionally, Eco-Shop will also be hosting an in-store contest, “BELI, IMBAS & MENANG,” offering customers a chance to win prizes, including reunion dinners worth RM1,200 (x10) and consolation prizes of product hampers worth RM88.80 (x10).
The Eco-Plus Concept Store is located at Lot L2-51, Level 2 (West Wing), IOI City Mall Putrajaya.