Eco-Shop is celebrating the Year of the Horse with its Chinese New Year campaign, ‘Mari Jimat Bersama!’. This campaign runs until 22 February 2026 at all participating Eco-Shop stores across the country. It shows the brand’s promise to make festive celebrations affordable by offering quality festive and household items for only RM2.60, helping families celebrate without worrying about money.
With the theme of mindful celebration, ‘Mari Jimat Bersama!’ reminds everyone that festive traditions are about joy and intention, not how much one spends. Through this campaign, Eco-Shop encourages Malaysians to welcome the new year with confidence, plan ahead, spend wisely, and celebrate in meaningful ways.
“Chinese New Year has always been a time of hope, renewal, and family,” said Jessica Ng, Chief Executive Officer and Executive Director of Eco-Shop Malaysia. “As we welcome the Year of the Horse; a symbol of resilience, strength, and progress, we want to support Malaysians in celebrating with confidence and peace of mind. Through Mari Jimat Bersama!, we aim to empower families to spend wisely while still creating warm, meaningful moments with their loved ones.”
As part of the campaign, Eco-Shop is launching a wider selection of festive and everyday items, including Chinese New Year decorations, serving-ware, kitchen items, home essentials, and more, all priced at RM2.60 at stores nationwide. To give shoppers more value during the festive season, Eco-Shop will have a Buy 5 Free 1 deal on selected snacks and beverages. This offer aims to help families as they get ready for the celebrations and enjoy the festive time together.
To add a creative touch to the season, Eco-Shop is teaming up with Malaysian illustrator Yello Banana, who is known for her fun, local artwork, to release a special limited-edition angpau design just for this campaign. This collaboration aims to bring more festive joy to customers while supporting local creativity with designs that reflect the spirit of the season.
“At Eco-Shop, affordability is just the beginning and our mission has always been to help Malaysians live better through practical choices,” said Jessica. “When families are able to manage their expenses wisely, they gain more freedom to focus on what truly matters: spending quality time together, honouring traditions, and starting the new year on a positive note.”
The Mari Jimat Bersama! Chinese New Year campaign is now available for a limited time at Eco-Shop outlets across the country. Malaysians can visit nearby stores to enjoy festive discounts, benefit from the Buy 5 Free 1 deal, and celebrate the Year of the Horse with better planning, smarter spending, and valuable time with family and friends.