Dreame Technology has recently showcased its vision for smart personal care at the “Self Next” session of its DREAME NEXT Silicon Valley Launch Event, the company’s global brand event unveiling new products across its full portfolio.
The event featured exciting new products for the U.S., including the AirStyle Pro HI styler, the Aero Straight Pro styler, and the all-new concept product Halo floor-standing hair dryer. Each product introduces significant advancements and will be available at major U.S. retailers later this year.
“Personal care is moving from passive tools to intelligent, responsive companions, and U.S. consumers are responding fast,” said Ms. Mengjing Xu, Global President of Personal Care Business Group at Dreame. “We closed Q1 2026 with a 1,230% year-over-year revenue increase in North America, and we are doubling down on the U.S. market with deeper retail partnerships, stronger local teams and a product lineup built specifically for American consumers.”
At the event, Dreame Personal Care highlighted its commitment to the local community by donating personal care products like T3 shavers and Pocket hair dryers to The Welcome Home Project, a nonprofit in San Francisco that helps families move into permanent housing. This donation was made with Rafael Mandelman, the President of the San Francisco Board of Supervisors, who acknowledged Dreame’s important support for the community.
In addition, Dreame Personal Care announced a new outreach program aimed at helping San Francisco’s unhoused population by donating essential personal care items such as shavers and hair dryers. These items help individuals maintain their dignity, hygiene, and confidence as they work towards stable housing. Through these efforts, Dreame wants to show that technology combined with care can really improve people’s daily lives.
A Complete Smart Personal Care Ecosystem, Coming to the U.S.
The “Self Next” session lineup extends across hair care, skin care, men’s grooming and oral care, anchored by a group of U.S.-bound debuts.
- AirStyle Pro HI: A flagship 8-in-1 intelligent styling kit powered by 130,000 RPM high-speed airflow technology, covering everything from everyday routines to elevated styling occasions. Through the Dreame app’s intelligent hair recognition feature, users can build a personalized hair profile and let the device automatically match the optimal styling mode. Drying, curling, straightening and finishing are all handled by a single device, bringing salon-grade results into the daily routine.
- Aero Straight Pro Styler: A breakthrough form factor that fuses drying and straightening into one. Built on an innovative dual hot-and-cold airflow channel design, Aero Straight Pro combines hot-air drying with cold-air setting in a single pass, delivering smooth, sleek hair in one step. Powered by smart hair recognition and real-time temperature-and-moisture sensing, users can create personalized styling routines through the Dreame app. A triple care formula of keratin, argan oil and negative ions nourishes hair throughout the styling process, turning every styling session into a hair-care session. The product was named a CES 2026 Award winner by Digital Trends, a leading North American consumer technology publication.
- Halo: A floor-standing, hands-free hair dryer shaped as a sculptural arc that fits naturally into a bedroom or dressing area. Its smart positioning system tracks the user’s head in real time and auto-adjusts airflow, drying hair evenly while the wearer reads, applies skincare or unwinds after the day.
Along with its new U.S. products, Dreame Personal Care showcased its full beauty range at the Self Next stage. One standout was the Pilot 20 Intelligent Hair Dryer, a top model first shown at CES 2026. It has dual robotic arms that check the condition of your scalp and hair and adjust airflow automatically.
The Miracle Pro Hair Dryer and Pocket were also featured, along with many exciting innovations in beauty, men’s grooming, and oral care. Attendees got to experience Dreame Personal Care’s complete collection for hair, scalp, skin, and more.
Global Authority and Professional Recognition, Setting a New Standard in Beauty
Dreame Personal Care has garnered international recognition in the beauty community, earning accreditation from Intercoiffure Mondial (ICD). At a recent event, they partnered with ICD for the Dreame Hair Show, which showcased trends for 2026 global hair fashion.
The brand has appointed renowned stylists as Global Tech Aesthetics Ambassadors and launched a Global Roadshow, participating in major fashion weeks and events like the Met Gala. With over 30 industry awards, notable products include the Miracle Pro high-speed hair dryer and the Pocket hair dryer, both acclaimed in various competitions.
Dreame’s credibility is backed by significant R&D, with over 11,000 patents filed, highlighting innovations such as essence misting technology and smart temperature control, setting new standards in at-home hair care globally.
Accelerated U.S. Channel Expansion
In the first quarter of 2026, Dreame Personal Care’s revenue in North America jumped by 1,230% compared to the same time last year. Thanks to this growth, the company is expanding its presence in the U.S. in two ways. Online, they have established strong sales on Amazon and other big e-commerce sites. Offline, they are reaching more customers through engaging retail experiences.
A key part of this offline strategy is their flagship store in Silicon Valley, which is important for their retail presence in the U.S. By the end of 2026, Dreame Personal Care plans to be available in major U.S. retail stores, making its full range of products accessible to American households.
With DREAME NEXT 2026 and the Self Next vision, Dreame Personal Care is working on enhancing daily life, one smart device at a time.