Dongfeng and Volt Auto reaffirmed their long-term commitment to the Malaysian market during a media luncheon, during which they shared several key updates regarding the brand’s direction and growth plans in the country. This event marks a significant milestone in the collaboration between the two companies, highlighting their strategic vision for expanding their presence in Malaysia’s burgeoning automotive sector.
Volt Auto notably addressed the recent announcement by the Ministry of Investment, Trade and Industry (MITI) regarding the minimum Cost, Insurance, and Freight (CIF) value for Completely Built Unit (CBU) Electric Vehicles (EVs). The company emphasized that this move presents a positive reset for both brands as well as the wider EV industry in Malaysia. This development encourages automotive players to adopt a more long-term and committed approach toward the Malaysian market, fostering growth and innovation within the sector.
In terms of local assembly plans, Volt Auto shared that its Completely Knocked Down (CKD) plans are already incorporated into its roadmap for this year. This aligns with the recent announcements made by MITI and reflects the government’s direction for Malaysia’s EV industry. The emphasis on CKD initiatives highlights the company’s commitment to localizing its production, which not only contributes to job creation in the region but also aligns with national goals for sustainable economic development. More details regarding the CKD plans will be shared once any relevant confidentiality clauses are lifted, allowing for greater transparency with stakeholders and the general public.
Additionally, the company underscored that aftersales support remains one of its top priorities while appointing dealership partners. This focus signifies the brand’s commitment to delivering long-term ownership confidence and enhancing the customer experience for Malaysian consumers. By ensuring robust aftersales services, Volt Auto aims to build lasting relationships with customers, thus increasing brand loyalty and satisfaction. This strategic approach reinforces the importance of customer support in the automotive industry, particularly in the growing EV market where trust and reliability are paramount for potential buyers. Overall, the event positioned Dongfeng and Volt Auto as forward-thinking entities ready to lead the charge in Malaysia’s evolving automotive landscape.
Alongside with the brand’s commitment in Malaysia, the Dongfeng Brand Ambassador Campaign is still ongoing now until 31 July 2026. Media and content creators are encouraged to take part. More info here – https://dongfeng.sg/dongfengmy-ambassador-campaign/