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DJ Hyo (Hyoyeon from Girls’ Generation) headlines at Martell Noblige Swift Festival in Malaysia on 25 Nov 2023

Martell is set to host Martell Noblige Swift Festival in Malaysia in 25 Nov 2023 at the Mines International Exhibition & Convention Centre (MIECC). The event is a progressive high-energy art and entertainment experience that beckons the young generation to “Soar Beyond the Expected”.

Headlining at Martell Noblige Swift Festival is DJ Hyo—or Hyoyeon who is the South Korean K-Pop singer from Girls’ Generation. 

The entry to the Martell Noblige Swift Festival is complimentary via reserving your place by registering online. For fans who wants VIP privileges with Swift Access, you need to purchase Martell at Martell Noblige Swift Nights events, Pernod Ricard Malaysia’s Flagship Store on Lazada, or their Official Store on Shopee before the festival. 

Martell Noblige Swift Festival will also feature a stellar line-up of Asian pop and EDM  sensations like Siena Girls, the ensemble led by the eponymous Korean Internet personality, model and DJ herself, DJ Siena; Malaysia’s own YouTube sensations and musical artists 3P and local EDM talents like Swift Duo, featuring the incredibly talented DJ Ice and DJ Ya-Z, Nahsyk, NoizeFaktor, Reeve, Sandra, Suki, MC Vibe and the brand’s very own Martell Noblige Swift Talent Quest DJ winner.  

Martell has also launched the Martell Noblige Swift Talent Quest that aims to support and elevate local talents in creative fields to the grand stage. In the current DJ edition, Martell is partnering with DJs Playground, Malaysia’s Best Pioneer DJ Certified Academy for 2023, to identify and nurture budding DJs who exemplify the spirit of “Soar Beyond the Expected” and elevate their careers.  

The Talent Quest has shortlisted 14 DJs who have been selected to perform at the Martell Noblige Swift Nights. From there, 8 DJs will be selected via public online voting here from 29 Sep to 12 Nov 2023 and during the Swift Nights events; and proceed to the grand finals on 18 Nov 2023.   

The winning DJ will play a pivotal set in a major, much-anticipated Martell Noblige Swift Festival this November—a spectacle that’s sure to be the talk of the town. Beyond the spotlight, they’ll receive prizes totaling up to RM30,000 comprising cutting-edge Pioneer DJ gear, RM10,000 in cash and a supply of Martell Noblige

Martell will also be taking over seven high-energy clubs across Malaysia for its Martell Noblige Swift Nights events between 29 Sep and 10 Nov 2023. Each of the Swift Nights is meticulously curated to offer a distinctive fusion of music, fashion, and dance, encapsulating the “East Meets West” ethos.

For more details, visit swiftnights.martell.com


 Date Day Event Location 
29-Sep Friday Chateau de Canter, Sky Forest Petaling Jaya 
06-Oct Friday Onle Club Johor Bahru 
13-Oct Friday Las Vegas Club Kuala Lumpur 
20-Oct Friday Supernova Club Kuala Lumpur 
27-Oct Friday Millennium Club Kuala Lumpur 
03-Nov Friday Route 66 Johor Bahru 
10-Nov Friday Midnight Black Penang 

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