PUMA has just dropped the news that social media star and music artist, Dixie D’Amelio will be joining the brand as the newest women’s ambassador. This collaboration will allow Dixie to be featured globally in various campaigns including PUMA’s latest women’s platform “She Moves Us”.
“I am so excited to join the PUMA Family,” said Dixie D’Amelio. “Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”
For those who are still unaware, Dixie D’Amelio, who rose to fame on TikTok is one of the top 10 most followed creators on the social media platform. At the moment she has more than 90 million followers combined and was named one of YouTube’s Top 10 Breakout Creators of 2020 while becoming one of the fastest growing YouTube channels globally. Dixie has recently started a career in music, her first single was streamed more than 300 million times and garnered close to 20 million views and she recently released her newest single “Psycho.”
PUMA also confirmed that Dixie will be working on other projects as well including a collection of her own set to release in 2022 across Foot Locker, Inc. family of brands and PUMA.com.
Dixie officially announced her new partnership with PUMA on her IG account, where she sported the new Fierce 2 sneakers. The Fierce 2 is available on PUMA.com, retailing at RM449.