Bell & Ross has just opened their first official boutique in the heart of Tokyo, Ginza in Japan. The new Bell & Ross Tokyo Boutique has some remarkable interior design. From the glasses to the floor, everything is designed to follow the brand’s Manifesto. So let’s learn more about the Bell & Ross Tokyo Boutique
The new boutique’s interior at Tokyo was entirely designed by Bruno Belamich, co-founder of the brand. The interior decor displays an uncluttered and modern design to offer a sense of transparency.
According to Bell & Ross, the design of this store was inspired by the world of aviation. Both window displays and display cabinets were imagined like airplane fuselages’ structures. Each of the four outdoor showcases is associated with each of the brand’s four themes: aviation, diver, F1 and urban. Inside the boutique, all the models of the collection will be displayed. If you’re Bell & Ross fan, the Tokyo flagship store is one of the few places in the world where you can find the whole collection.
The first and main space is filled with mineral textures. The concrete floor is a reminiscent of tarmacs and aircraft hangars. It echoes the luminous bands on the ceiling that refer to the luminous signage of he landing strips. This area is interspersed with the use of black marble which symbolizes the precious and authentic aspects of the brand’s black emblematic color, the one of the dashboard. It contrasts perfectly with the immaculate white of the ceiling.
In the center of the store are two monolithic consoles. The first, designed in transparent glass and frosted plexiglass, stands as a luminous totem. It will be dedicated to the latest product releases. The second one, made of black marble, will highlight the most sophisticated and exclusive models of the collection.
The second space is a customer dedicated area to look closer into the timepieces and its details while sitting on the sofa in the shape of a plane’s fuselage. It also has light oak on the wall and luxurious white carpet exudes a cozy atmosphere. The whole area contrasts perfectly with the coldness of the black matte marble columns and shelves and the hardness of the concrete. On the oak wall, three iconic black clocks indicate three different time zones corresponding to three countries dear to Bell & Ross: Geneva, the capital of watchmaking; NYC, the capital of the world and Tokyo, the capital of Japan. Last but not least, the VIP area hosts a giant screen that will broadcast and tell all the stories of the brand and its novelties.
So if you’re planning to visit the Bell & Ross Tokyo flagship store, its full address is 4-9-13, Ginza, Chuo-ku, Tokyo 1040061.
* Credit and thanks to Bell & Ross and Bell & Ross Malaysia for providing details and official photos