DITP has recently held VersaThai fashion showcase in Malaysia in the aim to woo local fashionistas to check out the latest Thai fashion culture.
According to Mr. Worawan Wanwil, Director of DITP, “VersaThai fashion showcase, part of Think Fashion Think THAILAND campaign, will display Top Thai Fashion Brands 2022. The key theme of this event is VersaThai, which derives from the word “Versatile” where “changeable” and “mix and match” fashions are available for different lifestyles.” This event is specially brought to you by the Department of International Trade Promotion (DITP) and the Royal Thai Embassy, Malaysia.
This show featured 10 Thai fashion brands with over 80 sophisticatedly designed outfits. They were categorized into 3 Signature styles, namely:
The Dawn of PRIDE featuring Contemporary Thai fashion
It showcase costumes inspired by Thai culture and fabrics of the past. They bring the pride of the past to create inspiration for today’s modern fashion. The designs have a modern cut suitable for a variety of occasions. This signature style will be showcased by designers: Mirah, Vertiaire,
and De Quarr Community.
The Shining Happiness featuring Everyday Fashion
Costumes are designed for everyone and for daily use, yet they help to boost confidence, joy and happiness when wearing them. To showcase this signature style, we have designers from Mira, Varithorn, Siri and Shu.
The Bright Future featuring Sustainable Fashion
These costumes are produced with the concept of Sustainable fashion which refers to clothing that are designed, manufactured, distributed and used in ways that are environmentally friendly. Fashion can be used to make a statement in building a sustainable society. This category is showcased by designers: Bwild Isan and Black Sugar, Yano and SC Grand and Circular.
The fashion show also served a Business networking session to provide business opportunities to potential importers and investors in Malaysia. This will be a huge opportunity to capture the market size of over Ringgit 5 million within this year as the first mover of Thai brands in Malaysia.
For close-up view of the designer clothes, please proceed to ByThian Store in Uptown and Central I-City Mall in Shah Alam.
The event was not any normal fashion show as the organisers invited Mr. Keng Tachaya Prathumwan from Thailand, the 1st runner-up in the Voice of Thailand contest, to grace the event. He is an Entertainer, A Performer, Creator and a Fashionista. He has won many awards, including The Coolest Artist of The Year KAZZ Award, Seed Award and Nominee for Best New Artist, and Bang Award.