Crocs has announced their first-ever global partnership with Bitmoji and celebrates Croctober 2021 with by bringing its iconic Classics Collection with new digital and in-store activations. Through this activation, fans from all over the world will have the opportunity to showcase their personal style with a new digital collection of Crocs shoes and Jibbitz charms available for their Bitmoji avatars.
The collection will feature a range of Crocs shoes for users to choose from, including the brand’s iconic Classic Clog in 11 colorways, plus the Classic Beach Dye Clog, Classic Printed Camo Clog and more. Snapchatters and Bitmoji users can even select between three options of Crocs shoes accessorized with some of the brand’s most popular Jibbitz charms in a nod to the global personalization megatrend. The unique content feature will be available to users on 13th October 2021.
As the celebration will be more focus to the fans with one-of-a-kind moments, there will be Crocs Trivia on social media will also take place all throughout the month. Fans can join in on all the fun and share their Crocs-centric content on social media by tagging @crocs for a chance to receive surprise-and-delight items or be featured on Crocs’ social media channels.
“We have some of the most incredible fans who want to be an active part of our community and engage with us in a meaningful way, and Croctober is an homage to that,” said Heidi Cooley, Chief Marketing Officer, Crocs. “Everyone in Croc Nation knows that Croctober is actually the most wonderful time of the year! There’s no better time to Come As You Are and we can’t wait to celebrate with our fans…all month long!”
Croctober will culminate on Croc Day – a fan-forward holiday recognized annually on Oct. 23 – with a first-of-its-kind global product reveal. Additional information about this exclusive drop will be shared in the days leading up to Croc Day.
Join and celebrate the Croctober festivities by following @crocs on social media and use #Croctober21 to follow along.