Coway has launched its first refrigerator series, with Malaysia being the first market to introduce it globally, coinciding with the brand’s 20th anniversary in the country and the Coway Innovation Fest. This launch shows Coway’s progress in becoming a complete home living solutions provider.
Guided by its anniversary philosophy, “We Never Compromise”, the Coway Refrigerator represents the brand’s commitment to innovate beyond standard home wellness solutions. It combines advanced functionality, thoughtful design, and long-term care within a connected lifestyle ecosystem, reinforcing consumer trust built over two decades in Malaysia.
The new refrigerator series includes two models: the Multi Door Refrigerator 551L and the Side-by-Side Refrigerator 715L. The Multi Door model is designed for flexible food storage, while the Side-by-Side model provides spacious and organized storage for larger households. Both models showcase Coway’s focus on innovation, design, and user-friendly experiences.
The Multi-Door 551L refrigerator offers flexible storage with four temperature zones and a convertible system, including Triple Inverter technology and Dual Hygiene care with metal cooling. The Side-by-Side 715L refrigerator is ideal for larger families, providing ample space, humidity-controlled drawers, Double Inverter technology, and hygiene-focused cooling for balanced storage and performance.
Janice Tan, Group Manager of Marketing Division of Coway Malaysia said, “Our 20th anniversary is both a celebration of how far we’ve come and a reflection of where we’re heading next. The introduction of the Coway Refrigerator marks our ambition to evolve beyond wellness solutions into a more comprehensive lifestyle companion for modern homes. In a market where consumers are increasingly skeptical of claims and hungry for brands they can genuinely trust, “without compromise” carries real weight. As the Best Life Solution Company, we remain committed to delivering home solutions to better support the way Malaysians live.”
Upon entering the Coway Innovation Fest at Pavilion Bukit Jalil, guests in the media got to see the new refrigerator series up close. They also explored many of Coway’s innovations through the Coway Home Passport trail, which had several fun stations showcasing products like water purifiers and the new Coway BEREX Senno and Senno Plus massage chairs. One of the activities focused on food storage in refrigerators.
To celebrate Coway’s 20th anniversary, the Home Passport trail features designs from local illustrator Willwin Yang. Guests who complete the trail can receive exclusive collectible items. From July 16 to 19, members of the public can also visit the trail and collect special items like magnetic photo frames, tote bags, sticker sheets, and enamel pins.
Visitors can enjoy The Fresh Table Live Cooking Show, where chefs will make a variety of dishes from local and international cuisines, highlighting the versatility of the fresh ingredients from the new refrigerator.
Coway also emphasized its dedication to excellent service, ensuring that its appliances stay clean and perform well over time. The new refrigerator series includes features for easy maintenance, like filter replacements and door care, to keep it clean and durable.
During this event, visitors can try out the latest BEREX Massage Chairs, the BEREX Senno and Senno Plus. These chairs come with health scanning features that track wellness indicators to create personalized therapy programs. They can adjust to different body types for a better massage experience. There will also be special promotions for customers who buy during the roadshow.
With the launch of its first refrigerator series in Malaysia, Coway continues to embrace its “We Never Compromise” philosophy, focusing on modern living through innovative solutions and trusted care that suits today’s homes.
For more information about Coway and its innovations, visit coway.com.my or follow Coway Malaysia on Facebook, Instagram, and TikTok.