Cosway (M) Sdn Bhd (Cosway Malaysia) has officially opened the doors to its first-ever Cosyoung flagship store at Berjaya Times Square on Saturday, 8th August 2026. Evolving from the idea first introduced during Cosway’s 46th anniversary celebration at LaLaport BBCC last year, this new location transforms how city dwellers experience daily beauty and overall wellness.
For many years, Cosway has created a strong tradition in beauty and wellness for families in Malaysia. Now, Cosyoung continues that trust, turning regular shopping into an exciting, sensory experience for a new generation.
This launch is a significant moment for Cosway (M) CEO, Ms. Chryseis Tan, who was the CEO of Berjaya Times Square in 2017. Nine years later, she returns to the same place to introduce the official home of Cosyoung.
“Cosyoung began with a simple question: how do we carry the multi-generational trust Malaysians have placed in Cosway forward, while creating something that feels relevant to how people live today?” said Ms. Chryseis Tan. “With Cosyoung, we take our multigenerational legacy in beauty and wellness and express it in a way that feels younger, personal, and connected. We want everyone who walks through these doors to explore and discover what genuinely works for them.”
“Modern retail must offer people more than shelves of products; it should be useful, intuitive, and worth spending time in,” added Mr. Leslie Cheng, Managing Director of Cosway (M). “This flagship provides a tangible model for how we intend to grow Cosyoung into key urban communities, offering a unified approach to everyday wellbeing backed by strong pre-launch momentum and clear expansion plans over the next 24 months.”
The store’s cozy, simple design includes three interactive areas for exploring, each designed for different times of a balanced day:
• Aesthetic Beauty & Skincare: A curated gallery showcasing advanced formulations, clean skincare rituals, and targeted treatments for urban radiance.
• Inner-Health Nutrition: A dedicated space for nutritional supplements, wellness elixirs, and functional foods that support wellbeing from within.
• Conscious Lifestyle Essentials: Practical and considered everyday products designed to elevate home and personal environments naturally.
Located at LG-05 & LG-06, Lower Ground Floor, Berjaya Times Square, the flagship stands as a permanent sanctuary for product discovery, brand collaborations, and mindful living. Visitors are also invited to drop in for personalised beauty and wellness analysis sessions, offered periodically to help consumers tailor their everyday routines.