Coca-Cola has officially launched the Coca-Cola Starshine for Malaysia market as it will be limited-edition, space-inspired flavoured Coke drink with zero sugar. Along with Singapore and Thailand, Malaysia is one of the first markets globally and in Asia Pacific to try out the latest creation by the beverage brand.
Coca-Cola Starshine combines the great Coca-Cola taste with a dash of the unexpected, including the reddish hue of the liquid. Its taste includes additional notes reminiscent of stargazing around a campfire that evokes the feeling of a journey to space.
Coca-Cola Starshine offers a unique packaging design featuring a multi-dimensional light-filled star field and will be supported by a digital-first marketing campaign, including a partnership with global popstar, Ava Max. The campaign is led by an out-of-this-world augmented reality (AR) “Concert on a Coca-Cola” experience that can be accessed via https://www.coca-cola.com/creations or by scanning a Coca-Cola Starshine can or bottle.
The Coca-Cola Creations space-inspired drink is available in zero sugar variant for a limited time starting May 2022. For the first two months, Coca-Cola Starshine will be exclusively available in 7-Eleven stores and will eventually be available in e-commerce channels such as Shopee, Pandamart, FairPrice, and select supermarkets across Malaysia until supplies last.
Later this year, Coca-Cola will introduce additional limited-edition products under Coca-Cola Creations featuring unique innovations and unexpected collaborations. Through limited-edition sequential releases, Coca-Cola Creations will bring in new products and experiences across physical and digital worlds.