Coca-Cola Malaysia has announced their 2024 CNY campaign featuring dragon symbol on packaging, Dragon AR filter and outdoor digital displays.
This year’s campaign is designed to resonate with a wide audience, from Gen Zs to millennials. The Coca-Cola product packaging will feature the striking dragon design. The dragon, a symbol of wealth and good fortune, embodies the spirit of the Chinese New Year – a time for luck, well-wishing, and anticipation of a prosperous year ahead.Â
Coca-Cola Malaysia is also introducing the interactive Dragon AR filter, available on Facebook (LINK) and Instagram (LINK), an engaging way for young people to send well-wishes to their loved ones. Users can select from eight wishes that light up the AR dragon, creating an interactive, shared experience.Â
The campaign is further brought to life with influencer partnerships and engaging nationwide outdoor digital displays, broadening its reach and appeal. Coca-Cola is set to take the magic of the Chinese New Year to the streets, fostering a sense of unity and connection.Â
At Pavilion KL and KLCC Cubig Junction, the public can witness a stunning digital Coca-Cola dragon come to life, a remarkable blend of 3D art, innovation, and festivity.
The new dragon-themed packaging of Coca‑Cola Rasa Asli – Kurang Kalori and Coca-Cola Tanpa Gula available only for this Chinese New Year. Grab your 320ml cans from your favourite stores and e-commerce sites nationwide. Spend RM38 and above on participating brands and stand to win limited-edition gold-plated dragon cans.