Lifestyle

CIMB and Poptron host #ExtraNotOrdinary Bazaar and launched of CIMB e Credit Card

L-R: Tan Bee Bee, Head of Credit Cards and Personal Financing, CIMB Bank Berhad; Daniel Cheong, CEO of CIMB Malaysia, CIMB Bank Berhad; Brian Johnson Lowe, Founder and CEO of Poptron; Budiman Tanjung, Regional Head Consumer Products, Wealth & Preferred, CIMB Bank Berhad; Ng Kong Boon, Head of VISA Country Manager Malaysia and Mohamed Adam Wee Abdullah, Chief Marketing Officer, CIMB Group.  

CIMB and local startup Poptron are hosting the #ExtraNotOrdinary Bazaar from 4 to 10 September 2020 at The Boulevard, Publika Shopping Gallery. The Bazaar marks CIMB’s and Poptron’s partnership, which aims to accelerate the growth of home-grown micro brands through Poptron’s newly-launched social commerce platform. The Bazaar also encourages cashless transactions by providing extra rewards via the newly launched CIMB e Credit Card. The event will feature a range of curated lifestyle brands available on Poptron’s platform and various showcases, paying tribute to the ingenuity of our local talent and unique local products in conjunction with Malaysia Day.

Special appearances at the launch event include Zamaera, KL’s rap sensation, event host Jenn Chia, well-known YouTube personality, as well as other personalities including Sharifah Amani. The Bazaar will also feature interactive artistic acts and games, in addition to cultural
performances courtesy of Yayasan Hasanah.

Poptron recently launched its social commerce platform with a curated list of around 100 local micro and emerging brands spanning over 7 categories. Many of these micro brands were selected as they share ethical, responsible and socially conscious aspirations, with some being social enterprises that give back or provide skills training to underprivileged and marginalised communities. Other examples include brands that offer natural and eco-friendly products, or artisanal goods that showcase the beauty of our Malaysian heritage and local cultures.

The CIMB e Credit Card powered by Visa was specially designed to suit the needs of customers’ digital-first lifestyles in the COVID-19 environment. The credit card provides extra value for online, e-wallet, contactless & auto billing transactions with up to 12 times bonus points for each transaction with no minimum spend without being limited to any e-commerce platform. Customers can even get extravagant rewards via e Credit Card Featured Partners with the likes of Lazada, Shopee & Taobao on CIMB eDay, which falls on 10th of every month.

The partnership embodies the #kitajagakita spirit by making the local micro brands featured by Poptron more compelling and accessible with promotions for shoppers for extra value. Poptron and CIMB are offering a discount sitewide at Poptron.co throughout the bazaar period
of 4 to 10 September, whereby CIMB e Credit Cardholders will enjoy 15% off plus 12 times Bonus Points instead of the usual 5 times Bonus Points on normal days (non-CIMB e Day) whilst other CIMB debit, credit and prepaid cardholders will enjoy 10% off.

For more details on the #ExtraNotOrdinary Bazaar, check out the event page on Facebook. For more information about the CIMB e Credit Card, please visit www.cimb.com.my/ecard.

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