
PUMA has successfully held it’s first-ever Car Club event in Southeast Asia, at Sentul Depot, Kuala Lumpur, offering the best of Motorsport, style, entertainment, and gastronomy.
The event focuses on the world of Motorsport and spearheaded with the brand’s tagline, “Forever Faster”. PUMA’s involvement in the sport has superseded that of any other sports brand in the world, resonating the brand’s aspiration to stay ahead and be at the forefront of athletic fashion and lifestyle.






Attendees to the exclusive event are greeted with the world of racing and high-speed thrills, thanks to multiple specially prepared on-site activities and electric performances.


The showstopper of the event is South Korean MMA fighter and celebrity, Choo Sung-hoon, a.k.a. Sexyama. He was recently appointed as PUMA’s SEA Motorsport Ambassador. Choo encapsulated the brand’s commitment to Motorsport, sharing his personal connection between the thrills of MMA and the exhilarating world of racing. His presence exemplified the fusion of athleticism, entertainment, and the essence of “Forever Faster.”
“When it comes to MMA and Motorsports, they both require a lot of focus to be able to excel and do well. I am now getting older, but I will continue to work hard. Working with PUMA, I feel like I can inspire them to be the same and continue to be an icon of hope for middle aged men!” said Choo.



Since it was his first time in Malaysia, Choo said, “This is my first time here. I’ve always wanted to visit and meet Malaysians, and I’m happy to be able to be here today. I’m surprised that so many of you appeared tonight and I hope everyone continues to show love and support to PUMA,” he said to the crowd.
The event was also graced by the PUMA Car Club community’s leaders from Malaysia, Singapore, and Indonesia, all of whom are pioneering figures in their respective domains. Their shared passion for Motorsport and the brand showcased the powerful blend of community and commerce.
The PUMA’s latest Autumn Winter 2023 Motorsport collection is now available in Malaysia for purchase at selected PUMA stores and PUMA.com, with all products ranging from RM159 – RM729.
To learn more about PUMA’s Motorsport collection, please visit:https://my.puma.com/my/en/motorsport-1.

