As Chivas is currently running its latest campaign, “I Rise, We Rise”, spearheaded by LISA as brand ambassador, Chivas Malaysia will be hosting a 2 day pop-up event at Sentul Depot from 28 to 29 October. The event will feature collaborations with four local ‘Hero Risers’ set to showcase and celebrate their pioneering paths to success.
Hailing from different backgrounds, these individuals and collective represent what their respective communities stand for, and are a driving force in elevating their industries in their own individual way. The Chivas “I Rise, We Rise” pop-up event aims to showcase the talents of the respective Hero Risers, sharing their passion and journey to success with the community.
Bringing the “I Rise, We Rise’ philosophy to life through their own hustle stories, the Hero Risers are: Ronald Chew, founder of renowned streetwear brand, NERDUNIT; Jon Lee, founder of Penrose KL, the hottest new cocktail bar on the scene; Pamela Tan, an artist known for creating spaces that are interactive and captivating; as well as DJ Reeve, together with his collective DJs Playground, a community aimed at offering a space for DJs to network, collaborate, and learn, thus giving them an opportunity to rise within the industry. Through their passion and drive for success, each of these Hero Risers personify what “I Rise, We Rise” means to them through their collaborations, showcasing the talents of themselves, their team, as well as their peers.
The Chivas “I Rise, We Rise” event will see uniquely curated rooms based on four key pillars:
| R – | Rise with the rhythm of the Regal Wave to explore the world of Chivas and traverse through the brand’s HUSTLE journey to becoming the world’s best-selling Scotch Whisky with an immersive experience |
| I – | Interact with a unique art installation inspired by the “I Rise, We Rise” movement, bringing to life the philosophy to work towards success for both yourself and the community |
| S – | Style it your way with a Street Regal collaboration with the best of the local streetwear scene as dressing for success takes a whole new meaning |
| E – | Elevate your taste and experience the flavours of Chivas like you’ve never tasted them before |
The experience will culminate in an explosive line-up of local and international music talents, including DJs Playground, at the Main Stage, bringing everyone together to celebrate the blend that inspires us to rise together.
In addition to these exciting activities, attendees at Chivas “I Rise, We Rise” will stand a chance to win exclusive tickets for a special virtual event featuring none other than the new Chivas Regal Global Ambassador, LISA. The Chivas Regal x LISA virtual event is the first immersive brand-owned virtual event in Asia and offers guests an opportunity to interact with LISA herself in a unique virtual Chivas world.
The Chivas “I Rise, We Rise” event will also see the launch of the new Chivas 12 bottle, a bold, contemporary exterior to complement a timeless liquid and symbolise a new generation of Scotch Whisky drinkers.
A BOLD NEW LOOK
In keeping with the new direction, Chivas 12, one of the world’s biggest selling Scotch whiskies, has undergone an extensive redesign of its bottle, label, and pack to usher in a striking new look that blends boldness, modernity, and status while still flexing the luxury and distinguished heritage long associated with the Chivas brand. The redesigned bottle and pack aim to embody the combination of high energy and street luxe vibe with a touch flash that reflects the HUSTLE generation.
The redesign sees the iconic Chivas 12 bottle reshaped and elongated to stand taller and prouder while still retaining its recognisable rounded shoulders. A redesigned crest shines a light on the beating heart of Chivas –the ‘luckenbooth’, a symbol embodying the Chivas values of ambition, generosity and unapologetic success.
The liquid itself continues to withstand the test of time with its signature blend of luxurious flavours. With crisp orchard fruits, wild heather and sweet honey notes, Scotch whisky drinkers – both seasoned and new – are bound to enjoy a more indulgent drinking experience with the Chivas 12.
To be a part of Chivas “I Rise, We Rise”, limited tickets are available through registration at https://www.chivas.com/rise. Tickets to the exclusive event can also be obtained by purchasing bottles via the Pernod Ricard E-Commerce store.
Stay updated as more information on performances, activations, and guest bartenders at the Chivas “I Rise, We Rise” Event will be announced on the Chivas Malaysia Facebook page at www.facebook.com/chivas.my. For more information about the brand, visit www.chivas.com.my