Snap and Warner Bros. are collaborating together to create Harry Potter Lens, a virtual experience using augmented reality that allows Harry Potter fans to cheer from the sidelines in their Hogwarts house colors. This in conjunction for the celebration of the 20th anniversary of the first Harry Potter film and upcoming four-part competition series, “Harry Potter: Hogwarts Tournament of Houses,” airing on November 29 in Malaysia.
You can use the Harry Potter Lens on 26th November onwards as fans will be able to speak to the Snapchat camera using our VoiceML technology, to magically dress themselves in festive Hogwarts house colors, attire & face paint — and truly get in the ‘school spirit’ by repping one (or all!) of the four houses (i.e., Gryffindor, Hufflepuff, Ravenclaw, and Slytherin).
Fans will be able to say phrases like, “Go Go Gryffindor” and “Take a Snap” to virtually dress up, and send photos to their like-minded potter friends in the lead up to the show.
“Being the first-ever television event from the Harry Potter franchise, Snap & Warner Bros. wanted to create a Lens experience for true Harry Potter-lovers to celebrate the cultural moment in style, and bring some of the fun to Snapchatters watching from home,” says Snap Lens Creator, Hart Woolery, adding that, “I was inspired by imaginative nature of the Harry Potter series, the visual effects created for the films, and the feeling of camaraderie created by the houses within Hogwarts School of Witchcraft and Wizardry.”
The show streams on Monday, November 29 on HBO GO.
Credited to Snap