Skechers has recently hosted the grand opening of its first brand experience store in Malaysia that featured South Korean pop star, Cha Eun-woo. The event a gave notable attendees, including Skechers trade and business partners and members of the media, an opportunity to explore the newly opened store and try out the brand’s latest innovative and comfortable footwear and apparel collections.
“Today marks the grand opening of our inaugural brand experience store, coincidentally our 99th in Malaysia. This milestone isn’t just a step forward for Skechers in Malaysia but Southeast Asia; it’s a testament to our unwavering commitment to comfort and style. The presence of our esteemed ambassador, Cha Eun-woo, adds an extra layer of significance to this momentous occasion. Together, we stride into the future, not just celebrating a new store, but embarking on a boundless journey of innovation, fashion, and unparalleled comfort,” expressed Zann Lee, Managing Director, Skechers Southeast Asia.
This latest brand experience store unveils a revolutionary running zone that is debuting for the first time at a Skechers location in Malaysia. Boasting an advanced treadmill and personalised run gait analysis, it guarantees a Skechers experience like never before—where runners can find the perfect pair to match their distinctive stride.
After the ribbon-cutting ceremony, Eun-woo had the opportunity for a store tour with the Skechers Management team. During this insightful exploration, he was shown various sections of the store, including the Skechers DIY corner. This personalised tour provided a firsthand look at the diverse offerings and innovative features within the store, reinforcing the commitment to delivering an exceptional and unique shopping experience for Skechers enthusiasts.
“Beyond being a brand, Skechers is a lifestyle for me, seamlessly blending comfort and style. Comfort is very important to me and personally, I prefer a neat and comfortable style, so I choose Skechers very often for my styling. Not only that, Skechers shoes match with all kinds of styles, because a good looking design is always right for all looks. It empowers me to step into each day with confidence and flair.” said Cha Eun-woo, Skechers ambassador who arrived at the event wearing Skechers’ latest lifestyle apparel collection and Skechers Tres-Air UNO fashion sneakers.
The night hit its peak with an unforgettable after-party and meet and greet at Central Exchange featuring the star of the night, Cha Eun-woo. As the in-store buzz settled, a wave of dedicated fans created a lively chorus of chants, eagerly anticipating a moment with their idol.
The new Skechers store at L2.57.0 & L2.58.0 on Level 2 of The Exchange TRX in Kuala Lumpur.