Cetaphil unveils SkinLABS and launched two new products in Malaysia

Cetaphil has launched the Cetaphil SkinLABS in Malaysia and unveiled two new products: the Gentle Exfoliating Salicylic Acid range and the Cetaphil Baby Soothing Moisturising Cream.

Designed for oily and acne-prone skin, Cetaphil’s Gentle Exfoliating SA Cleanser and Lotion work effectively together. They include three gentle acids: PHA for hydration, AHA for improving skin tone, and BHA for removing oil and reducing redness. This combination gently exfoliates the skin and helps it renew itself for a softer, brighter appearance after one use, clinically reducing blemishes by 28% and blackheads by 45%. Additionally, it enhances the skin’s barrier with 15 essential ceramides, while the lotion offers 48-hour hydration.

• Gentle Exfoliating SA Cleanser: This cleanser effectively removes impurities and gently exfoliates, leaving skin feeling softer and smoother after just one use. 90% of users agreed skin felt smoother and softer after a single use.
• Gentle Exfoliating SA Lotion: Clinically proven to deliver fast, visible improvements in skin texture and tone, this lotion provides an immediate 83% increase in hydration and sustains it for up to 48 hours, while gently exfoliating for a more even skin tone.

Cetaphil understands the special needs of a newborn’s sensitive skin and introduces the NEW Cetaphil Baby Soothing Moisturising Cream. This fragrance-free and petroleum-jelly-free formula is clinically tested and designed to provide three key benefits for delicate skin.

• Soothes: A triple blend of Glycerin, Sunflower Oil, and Sweet Almond Oil quickly calms irritation and dryness. It restores the skin barrier and boosts moisture. 

• Hydrates: Provides up to 48 hours of lasting hydration, keeping skin soft and supple.

• Protects: Creates a protective barrier to defend against the 5 signs of skin sensitivity. Clinically proven to improve the skin barrier from the first application for up to 8 hours, shielding against external irritants.

Cetaphil SkinLABS is more than just showing products; it’s a learning experience aimed at creating a stronger connection with Gen Z and Millennial audiences to establish Cetaphil as a lifelong skincare partner. The event brought the campaign’s message to life with interactive and educational elements, building trust through engaging stories.

The event included top dermatologists, beauty and lifestyle influencers, media, and other supporters, who explored Cetaphil’s science-based methods. Participants enjoyed fun activities, educational talks led by dermatologists, and demonstrations of the brand’s newest products. Highlights included:

• Insights from leading dermatologists, KOL, and pharmacist, who shared their personal experiences with Cetaphil while addressing the increasing prevalence of skin sensitivity and the need for gentle skin science.
• A walkthrough of the various zones—Hydration, Exfoliate, Radiance, and Gentle Zone—allowed guests to experience firsthand how Cetaphil products cater to sensitive skin at every stage of life. 

For further details on the NEW Gentle Exfoliating SA Cleanser and Lotion, the NEW Cetaphil Baby Soothing Moisturising Cream or Cetaphil SkinLABS, please visit www.cetaphil.com.my or find us on TikTok, Instagram and Facebook.