Lifestyle Tech

CES 2023: Hisense and Leica join forces for Leica Cine 1

Leica Cine 1, powered by Hisense Laser TV-Technology, is displayed at CES 2023

Hisense and Leica has displayed the Leica Cine 1 at CES 2023 via the Hisense booth on 5 January 2023, signaling a strong partnership between both sides. In the next phase, as Stephan Albrecht, Managing Director of Leica Smart Projection GmbH, said, Hisense and Leica Camera will continue to consolidate their technology collaboration in the Laser TV segment by launching new products, all in premium segment and all oriented to the next level of image quality.

Leica Cine 1 uses triple-RGB laser powered by Hisense’s Laser TV technology, Leica projection lens expertise and the Leica Image Optimization (LIO) technology to optimize picture quality and to deliver an ultimate cinematic viewing experience.

In recent years, Hisense has been looking for ways to advance the Laser TV industry, and Leica Camera has been seeking to branch out into Laser TV projection field. The two giant brands decided to join hands for the further development of the TV industry.

When taking about the reasons for this cooperation, Matthias Harsch, CEO of Leica Camera AG, said that Leica has been interested to enter the strongly growing Laser TV market, but this would not have been possible without Hisense since it has become a global pioneer in the field of Laser TV with 1,700 related patents.

For Hisense, it has long realized the importance of partnership and working with Leica is in line with its own development needs. Leica’s superior optical technology enables Hisense’s Laser TVs to deliver sharper and more detailed images, which can lay a solid foundation for the further development of its home theatre and short-focus Laser TVs.

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