Lifestyle Tech

CES 2021: Samsung BESPOKE refrigerator offers an uplifting image to modern kitchens

Unveiled at CES 2021, Samsung BESPOKE refrigerator will be available in the U.S. market by this year. The BESPOKE lineup will include an all-new 4-Door Flex format.

Samsung Bespoke 4-Door Flex will comes with Beverage Center inside the upper-left door. It provides quick access two different ways, with an internal, filtered water dispenser and built-in AutoFill water pitcher. What AutoFill water pitcher does is automatically refills with fresh, filtered water, or manually infuse the water with a flavor of the user’s choice. Dual Ice Maker feature is available on the refrigerator as well, which can make not only regular ice cubes but also small “ice bites,” which chill drinks faster.

Samsung also improved Flex Zone on the Samsung Bespoke 4-Door Flex. Flex zone is a versatile compartment that converts from fridge to freezer temperatures, offering the flexibility to meet a family’s food storage needs. The improved Flex Zone has five different temperature settings: Freeze, Soft Freeze, Meat/Fish, Fruits/Veggies, and Beverage. There is also a Flex Crisper that allows you to store meat or fish at the optimal temperature, as well as a Crisper+ that keeps your fruit and vegetables fresher for longer.

Samsung’s BESPOKE refrigerators will come with eight unique colors and glass or steel finishes. Customers can choose colour options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.

Samsung has confirmed the BESPOKE refrigerator lineup will be available across the MENA and European regions in 2021—expanding beyond the Northern European and Asian markets where it is currently available.

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