Hisense starts off CES 2021 by announcing the TriChroma Laser TV, a state-of-the-art display technology. TriChroma Laser TV has a 128% improvement is achieved in the original RGB color and attains 20% brightness enhancement at the pixel-level with a 430-nit picture brightness.
According to Dr. Liu Xianrong, the Chief Scientist of Hisense Laser Display explained in a keynote address that the technology is packaging and controlling separate lasers to get purer colors for display. A 128% improvement is achieved in the original RGB color. TriChroma also attains 20% brightness enhancement at the pixel-level with a 430-nit picture brightness, exceeding that of a regular TV.
Thanks to TriChroma laser technology, the TV is available in various screen sizes, from 75-inch to 100-inch giant screen with elimination of ambient lighting. Since the color gamut coverage reaches up to 151% of the DCI-P3 film color standard, it is almost 50% beyond high-end cinema. Hisense has also confirmed that more Laser TV models will be released this year.