CBR Media has announced Asian karting star Katrina Ee is joining their lineup of race driver representatives. Ee, who hails from Malaysia and Hong Kong, started in the sport at the age of 7 and has been racing competitively throughout Malaysia and internationally since the age of 9. The rising talent has also recently been inducted into the prestigious ‘More than Equal Driver Development Programme’, a non-profit initiative co-founded by former F1 driver, David Coulthard, looking to develop the first female Formula 1 World Champion.
At the age of 12, the young karter secured her first two karting titles claiming both the IAME Series Asia Junior and Rotax Max Challenge Malaysia Junior Challenge titles. The following year in 2023 further highlighted her talent, as she secured three Junior Asian titles becoming the Rotax Trophy Junior Asian Champion, IAME Series Junior Asian Champion and Rok Cup Junior Asian Champion. Her current title wins highlight the great potential she has in the sport, but now she is taking on higher levels of competition overseas.
Now at just 14, Ee has made impeccable progress and remained consistent throughout her first season outside of Asia. She started the year racing across the Middle East and Europe for the first time in her career, competing in 6 rounds of the Champions of the Future Academy Programme. The rest of the year saw her competing in other karting series throughout Europe and the United Kingdom, with her final race of the season coming up this week at the IAME Warrior Finals in Spain.
CBR Media is a Hong Kong-based marketing and management agency specializing in motorsport and automotive industries, with the mission to provide comprehensive support to grow the brands and media presence of companies and drivers. Founded by Hong Kong race driver Darryl O’Young, the growing list of talents is testament to the impact of CBR Media which includes racers such as the rapidly rising F1 Academy driver Bianca Bustamante.
Now officially representing Ee, CBR Media aims to help her reach new heights on and off the race track, both sporting and commercial. Managed directly by O’Young, he aims to utilise his 30+ years of experience to nurture Ee’s talent. With the company roots and passion firmly planted in motorsport, CBR Media is delighted to have Ee on board.
Katrina Ee | Racer
“Joining the CBR Media family will be such a great experience for me! Their mentorship will be very crucial in helping me develop both on and off track especially as I’m always open to learning and growing, and they understand this drive. I’m excited to get their help in building my brand and reaching my goals. With their expertise and guidance, I hope to learn and grow, and perhaps inspire others to pursue their dreams with the same tenacity and determination.”
Darryl O’Young | Director, CBR Media
“Katrina is a true talent and full of determination to succeed, she is a proven champion. She has demonstrated her will to win, and this means more than anything for a young driver trying to climb the motorsport ladder. I hope to pass off my experience to Katrina, and help her develop the skills needed to navigate this complex world of motorsport. CBR Media has a very dedicated team and we care a lot about our drivers. Success for us is seeing our drivers make it to the top, and we will walk alongside them until they get there.”