Castrol Malaysia has hosted the Castrol Game Changers event on 3 December 2022 at Tropicana Golf and Country Club which saw two champions who won an all-expenses-paid trip to England and two tickets each for a Premier League (PL) match in 2023. Castrol’s global partnership with PL further enhanced Castrol’s visibility to a wider range of international audiences, driving the excitement of football fans and automobile enthusiasts
There were two phases to the event: The Castrol Race Off, which saw Meor Razzi Rizal Bin Meor Faisal with the fastest time win two tickets to watch a PL match in England next year, compete against twenty teams comprising of 40 qualifiers pre-chosen from May to September. Each team picked one member of their team to race against the other teams in a driving simulator race. Following this, the Castrol Kick Off, which witnessed Lim Choo Leong, having secured the highest score in this round, won a second pair of tickets, had the eight top-ranked teams from the Castrol Race Off (barring the winner) compete in a two-vs-two futsal tournament. For their effort, the runners-up from the Kick-off was awarded with a signed Premier League jersey.
“We are excited to reward our two winners and their partners to witness a once-in-a-lifetime opportunity to experience a live PL match. It will be a momentous occasion as our Malaysian champions will join winners from other nations to enjoy the match next year,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.
The Castrol-PL partnership pact was announced in the end of 2021; and is spurred by the automotive lubricant brand’s passion for football as well as its previous successful collaborations with associations such as FIFA World Cup and UEFA European Championships. With a worldwide television audience of more than 3.2 billion, the PL is the most-watched football league in the world – with averaging attendance of more than 38,000 passionate fans joined by a global audience of 643 million viewers per game.
In the previous months, the Castrol-PL partnership saw several activities organised, beginning with the Castrol x PL Rover, which visited 16 key locations nationwide that drove awareness of the Castrol Game Changers contest. Following the rover activation, Castrol also ran two digital contests Castrol PL Moment & Castrol PL Bi-weekly quiz, which saw consumers posting their most memorable football moments with the #CastrolPL.