In celebration of football, Carlsberg is enhancing the #BestWithCarlsberg experience, encouraging fans to reconnect and make game nights memorable. The campaign emphasizes the joy of shared football moments and addresses the challenges of coordinating with friends. To help, Carlsberg offers exclusive jersey giveaways, enhanced matchday hangouts, cold beer deliveries, and the chance to win trips to the UK and Hong Kong for Liverpool FC matches. It aims to transform typical match nights into effortless, exciting experiences for fans.
“We’re all about enabling unforgettable moments for football fans – because we are fans too,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “At Carlsberg, we believe the best moments in life are meant to be shared. Football is more than a game, it’s an experience that brings people together. Our role is to enable fans to enjoy it to the fullest, with a cold Carlsberg in hand, their best mates around them, and nothing getting in the way of the moment. Through our #BestWithCarlsberg campaign, we offer probably the best beers, the best vibes, and the best matchday experiences our consumers can have.”
Carlsberg is transforming match nights with viewing parties on 11th May, taking place in cities from Kuala Lumpur to Penang and Johor Bahru, featuring exciting activities.
On 24 and 25 May 2025, JAM, Petaling Jaya will host CarlsCrib, a unique space for football fans, blending high-energy entertainment and immersive match viewing. This event promises an epic celebration, complete with stadium-quality screens and multiple viewing zones.
Beyond the match, CarlsCrib offers exciting entertainment with international stars like DJ VINAI from Italy and Pakho Chau from Hong Kong, along with local talents Dior and DJ Nahsyk, creating two nights of endless energy.
The experience goes beyond the stage with activities like a football juggler workshop, interactive simulators, and a sports arcade, catering to both hardcore and casual fans. Immersive zones such as the Locker Room and CarlsBar host cocktail workshops and provide ice-cold brews. Additionally, two pairs of tickets to the Liverpool FC vs AC Milan match in Hong Kong heighten the excitement.
To elevate #BestWithCarlsberg moments, Carlsberg introduces a promotion featuring two prizes. The Grand Prize offers 10 lucky fans (plus a guest) a chance to see Liverpool FC live at Anfield Stadium, experiencing the electrifying atmosphere firsthand. If they miss the Grand Prize, 1,300 fans will still win a retro Liverpool FC jersey to show support.
To participate in the ultimate football fantasy, fans can buy a Carlsberg six-pack at various stores, purchase a bucket at local watering holes, or get three bottles at food courts. This puts them in the running for an unforgettable trip. Grab is also on board, offering Carlsberg’s chilled beer delivered right to your door, ensuring fans are set for game day.
With prize giveaways totaling RM1,000,000, Carlsberg is turning every football night into a celebration. Whether you support Liverpool FC or another team, share the excitement with friends and make every game night exceptional.
Get ready to immerse yourself in the ultimate football season! Visit www.bestwithcarlsberg.my for up-to-date info or to learn more about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.