Carlsberg Malaysia is celebrating this coming Chinese New Year with the themed ‘Brewing Prosperity Together’. As the brand is marking 178th anniversary globally, Carlsberg Malaysia is making it more auspicious with the Chinese characters ‘一起發’ or read in Chinese Pinyin as ‘178’ in numeric code.
As 2025 is the Year of The Snake, Carlsberg Malaysia is offering artistically crafted Carlsberg Danish Pilsner and Carlsberg Smooth Draught artist-edition CNY bottles and cans. A standout feature is a striking snake motif, with Carlsberg’s iconic hop leaf reimagined as its head, weaving through a vibrant tapestry of peonies, orchids, and fireworks. The creative artwork expresses new beginnings and celebrations, inviting all to toast to abundant blessings.
The modern CNY festive packaging is an collaborative effort with acclaimed, award-winning artist duo YAO from Malaysia and Su Su from China, both part of the renowned 1983ASIA outfit. The outcome is a creation that transcends cultural boundaries, radiating themes of renewal, joy, and good fortune.
Stefano Clini, Managing Director of Carlsberg Malaysia, expressed, “This Year of the Snake, we are thrilled to embody the essence of ‘Brewing Prosperity Together’ as Carlsberg goes beyond brewing great beers; it’s about creating experiences that bring people together in joy and harmony as we enter a promising new year. We hope this collection becomes a meaningful part of every celebration, adding elegance, prosperity, and a touch of smoothness to life’s most treasured moments. Here’s to a year that is truly #BestWithCarlsberg!”
This season, Carlsberg is celebrating the Year of the Snake with lively consumer engagements featuring interactive moments and performances. Join the CarlsBazaar at 1 Utama Shopping Centre in Selangor from 9 to 12 January and Gurney Plaza in George Town from 16 to 19 January. Discover exclusive Carlsberg merchandise, including limited edition Chinese New Year apparel in collaboration with TNTCO, designed to add festive energy to your wardrobe with vibrant colours and symbols of prosperity. Enjoy festive treats and exclusive CNY goodies to enhance the celebrations.
From 1 December 2024 to 31 January 2025, customers in West Malaysia can receive a Lock&Lock Electric Grill Pan by purchasing three cartons of Carlsberg products, including one of 1664, Connor’s, Sapporo, or Somersby cider, in various stores and online.
In Sabah and Sarawak’s super- and hypermarkets and e-commerce sites, shoppers can receive a Lock&Lock Electric Grill Pan with the purchase of three cartons: two of Carlsberg Smooth Draught and one of either 1664, Connor’s, Sapporo, or Somersby cider.
Consumers who buy three cartons of either 1664 or Connor’s can earn rewards: a beautiful 1664 Mahjong set with 1664 variants or a mini fridge for Connor’s. These offers are available at super- and hypermarkets and e-commerce sites.
In convenience stores, consumers can redeem RM5 in Touch n’ Go eWallet credit and enter to win an iPad Mini for every RM20 spent on Carlsberg products from 1 January to 28 February 2025.
In food courts and hawker centres, consumers can redeem a Carlsberg Thermal Bottle by submitting 9 bottle caps from participating brands until 16 February 2025, and stand a chance to win a Lock&Lock Electric Grill or one of 5 weekly grand prize Ang Pows of RM8,888.
In bars and pubs, consumers can win one of 75 limited-edition 1664 Mahjong sets each week by spending RM118 on Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Sapporo, Somersby, or Connor’s for one entry, or 1664 for two entries from 16 December 2024 to 16 February 2025.
Last but not least, 60 outlets in Peninsular Malaysia will run Carlsberg’s ‘Drumming Prosperity Together’ engagement on selected weekends from 28 December 2024 to 26 January 2025. With a purchase of Carlsberg products worth RM288 or more, consumers can beat the drum for a chance to win Rummy sets or RM8/RM88 Touch ‘n Go eWallet Credit.
Last but not least, you can attend ‘CNY Nights’ at more than 80 hotspots nationwide from January to February 2025 and win even more of these great prizes.
For more exciting news and information on Carlsberg’s Chinese New Year celebrations, promotions and locations, visit http://www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook at http://www.facebook.com/CarlsbergMYand Instagram at http://www.instagram.com/carlsbergmy/ for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.