Carlsberg Malaysia is introducing 1664 BRUT, a crisp, golden premium lager that offers a refreshing and easy-drinking experience. The new campaign, ‘Discover the New Side of Blue,’ invites Malaysian beer enthusiasts to experience the fresh offering of 1664 BRUT, a premium wheat beer. The campaign, launched in Kuala Lumpur, will feature a sleek and stylish packaging, with a gold label against an iconic blue backdrop reflecting the vibrant spirit of the product. The lager will be available in pints, cans, and draught at ABV 4.5%, making every drinking moment extraordinary.
The campaign will debut in Kuala Lumpur with its first consumer activation at APW Bangsar from June 6th to 9th. Attendees will embark on a journey to explore the crisp, golden lager, featuring a stylish photo zone, personalised graffiti t-shirts, arcade games, and more. Guests will also be treated to a refreshing pint of 1664 BRUT, setting the stage for an exciting party with great music from local and international artists, including VaVa, JB, Cesqeaux, Babychair, and others. The event promises to elevate any occasion into an unforgettable celebration.
In conclusion, Carlsberg Malaysia is excited to introduce 1664 BRUT to Malaysian beer enthusiasts, showcasing its commitment to delivering exceptional experiences.
To find out more about what’s in store, be sure to like and follow https://www.facebook.com/1664MY/ on Facebook and https://www.instagram.com/1664malaysia on Instagram or visit www.newsideofblue.com for more details. All activities are open to non-Muslims aged 21 and above.