Carlsberg Malaysia will be hosting CarlsBazaar as part of its ‘Brewing Prosperity Together’ 2025 Chinese New Year campaign. CarlsBazaar will be held at two locations – 1 Utama Shopping Centre in Selangor from 9 to 12 January, and Gurney Plaza in George Town, Penang from 16 to 19 January.
CarlsBazaar is aimed at captivating visitors with a cool and contemporary take on festive celebrations. Combining traditional elements with modern design, this dynamic marketplace is brimming with exclusive offerings, interactive activities, and stylish experiences. To get in, just RSVP at https://178cnybazaar.com/, it’s that easy!
“CarlsBazaar is our vibrant expression of the theme ‘Brewing Prosperity Together,’ bringing it to life for the second year in a row as we transform Chinese New Year (CNY) celebrations into the best and unforgettable experiences,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “This isn’t just about enjoying great beer—it’s about creating a festive wonderland that sparks joy, harmony, and connections. From interactive activities to stylish merchandise and culinary delights, every corner of CarlsBazaar is designed to inspire laughter, shared prosperity, and truly memorable #BestWithCarlsberg moments for everyone who joins us.”
When you first step into the CarlsBazaar, anticpate the iconic Hop Leaf welcome arch, a gateway to fun and excitement. After registering, you will get an exclusive Artist-Edition Carlsberg CNY can (while stocks last) – the perfect drink for the celebrations. For a chance to win an RM178 Grab voucher, guests can join the Giant Snakes and Ladders game to buy more brews at the Carlsberg Official Store on Grab Mart! The fun starts right here.
The event space’s also displayed a (digital) Wishing Tree brings the spirit of CNY to life with Carlsberg Brewed Blessings. Just type your wishes on the digital touchpad and see them light up for everyone to enjoy. If you’re curious about your fortune, check out the Chinese Zodiac Prediction station to discover what 2025 holds, with the Year of the Snake offering intriguing insights.
Venturing into the marketplace, guests will be impressed by a variety of vendors offering CNY streetwear, artisan goods, traditional snacks, arts and crafts, and trendy treats. Don’t miss the Carlsberg menu items like the Carlsberg Waffle by Yat Tong Waffle, Unprofessional Coffee’s Get Rich Now, Signature Ramen with Carlsberg marinated chashu & soft boiled egg by Hee’s Ramen, Avant Mala Eat’s Mala Chengdu skewers, and YOLO KITCHEN’s Carlsberg Fried Chicken. With over 40 local vendors, there’s something for everyone. Be sure to check out the TNTCO corner for exclusive Carlsberg x TNTCO CNY apparel perfect for the festive season.
When it’s time to relax, visit CarlsBar, the best place to enjoy Carlsberg beers in a fun and stylish setting. There are also hourly cocktail workshops where you can learn to mix festive cocktails inspired by Carlsberg, and you can take home special cocktail kits from the MIX Store. It’s all about good times and positive vibes.
To keep the upbeat, CarlsBazaar will feature live music performances to entertain everyone throughout the night. From now until 12 January, two great bands will perform daily from 6pm, hosted by The Pantheon KL. On 11th January, you can meet the cast and crew of the local CNY movie “CLOSE UR KOPITIAM” (关你茶 室) in a special meet-and-greet. And on Sunday, 12th January, Dior 大颖 will perform live at 8pm. It’s the perfect festive hangout – so bring your friends and family!
For the latest updates on Carlsberg’s Chinese New Year festivities, visit https://www.bestwithcarlsberg.my/ or follow @CarlsbergMY on Facebook and Instagram. Please #CELEBRATERESPONSIBLY, so, if you drink, don’t drive.