Carlsberg Malaysia is galloping into the Year of the Horse with the release of limited-edition festive packaging, inspired by the Horse’s nobility and Chinese lacquer art. The new packaging showcases majestic steeds emerging from Carlsberg’s signature hop leaf, symbolizing good fortune and continuity. Adorned in crimson, gold, and jade green, the design reflects joy and optimism. With modern detailing and a bold Horse, it is an emblem of rising luck and momentum.
“At Carlsberg, we believe celebrations become more meaningful when we bring people together in the spirit of reunion and renewal. This coming CNY, we’re proud to unveil a festive identity that is part of a unified regional rollout across Malaysia, China, Singapore, Hong Kong, and Vietnam — our way of delivering #BestwithCarlsberg moments to consumers across Asia,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “Everything we do this season is anchored in a clear purpose: Brewing Prosperity Together, as we raise the bar once again and wish everyone a smooth, prosperous, and memorable Year of the Horse with our perfect brews.”
To celebrate the Year of the Horse, Carlsberg is hosting its CarlsCrib: CNY Edition in Kuala Lumpur from 30 January to 1 February 2026. Expect fun activities, exclusive goodies, tasty bites, live music, and reasons to enjoy Carlsberg with friends. Stay tuned on our socials @CarlsbergMY for exciting updates.
This CNY, join the Shaking Prosperity Together celebration at selected supermarkets. Spend RM288 on participating Carlsberg products and shake the Shaking Prosperity Tree for a chance to win great instant prizes, including a limited-edition Carlsberg Rummy Set for festive fun. This event runs from 12pm to 5pm at selected stores, making shopping a fun and rewarding experience.
There are more rewards! If you buy three cartons of 1664 at supermarkets, you’ll get a limited-edition 1664 Rummy Set. Fans of Connor’s can earn a BBQ grill with three cartons, perfect for reunion dinners and backyard gatherings.
Traveling soon? In Peninsular Malaysia, buy three cartons of Carlsberg Smooth Draught, Sapporo, or Somersby to get a stylish 20” luggage bag. In Sabah and Sarawak, any two cartons of Carlsberg Smooth Draught with either Sapporo or Somersby also gets you the same luggage.
Want to win angpows this CNY? Shop at 99 Speedmart from 1 January to 28 February 2026 and you could share in a RM288,888 cash prize pool. Every week, eleven lucky winners will get a RM1,788 angpow, and 168 others will win RM99!
From 1 January to 28 February 2026, enjoy three bottles of Carlsberg products at your favorite food courts or restaurants for a chance to win RM3,888 each week (8 winners) or RM178 (88 winners). Spending RM68 at pubs or bars gives you one contest entry, while buying 1664, Connor’s, Sapporo, or Somersby gets you two entries.
Spending RM20 at participating convenience stores? You’ll immediately receive RM5 Touch ‘n Go credit and have a chance to win a new iPhone 17 Pro. Small spend, big rewards!
For more exciting news and information on Carlsberg’s CNY celebrations, promotions and locations, visit http://www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook at http://www.facebook.com/CarlsbergMY and Instagram at http://www.instagram.com/carlsbergmy/ for the latest updates!