Calpis has announced of their launch of Instagram Reels contest for Malaysians to show off their creativity and get rewarded. The main attraction for the contest is winners will be given a chance to be featured in the brand’s new digital video advertisement.
To be part of this contest and curate meaningful content through Instagram Reels, all Malaysians will need to feature a Calpis product of any base variant namely, Original, Mango, Strawberry or Grape, in the video. Next, they will need to create their innovative Instagram Reel using the limited-edition Calpis filters while busting their moves with the three required dance steps that shown in how-to video as a guide. Once done recording, the last step involves them posting the Instagram Reel while tagging @calpismyofficial and including #calpisdancetofame #calpismy as the hashtags. Besides being featured in Calpis’ digital video advertisement, there will be three grand prize winners who will be able to walk away with RM3,000 cash, 1 carton of Calpis 350ml as well as an exclusive feature in the next Calpis digital advertisement! Meanwhile, in total up to 14 weekly winners will be able to take home RM500 cash and 1 carton of Calpis 350ml all to themselves.
“While we are going through this unprecedented period, it is still imperative that we take good care of our health, pursue our interests, and continue to be creative even while staying at home. Through this contest, we hope that Malaysians feel refreshed and are able to unleash their creativity. Calpis has always received great support from our loyal consumers and this contest is our way of giving back and brightening their lives. Most of all, it is to reinstate the importance of keeping a good digestive health because goodness does come from within, a guidance principle Calpis has always believed in,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn. Bhd.
So start unleashing your creativity today with a Calpis drink on Instagram Reels, tag @calpismyofficial, include the hashtags and hope for the best! Let us know what you think about the contest on the comments and social media account!
To find out more information on Calpis, kindly visit Calpis Malaysia Facebook page or https://www.etikaholdings.com/campaigns.