Boon Siew Honda Sdn. Bhd. (“BSH” or “the Company”) has officially opened its door for the new Sales Headquarters in Kota Damansara, a three-storey facility of 7,000 square feet, marking BSH’s first dedicated commercial base in the nation’s capital.
A quick glance of the new Sales HQ:
- 7,000 square feet total floor space across three storeys.
- 3 functions under one roof: Sales, Marketing, and After-sales Parts & Services.
- 1st BSH dedicated commercial headquarters in central, Malaysia.
The Sales HQ is home to BSH’s Sales Planning team, covering both the big bike and commuter segments, along with Marketing and After-sales Parts & Services. It features two dedicated training rooms and a full technical center for training dealers in both technical and non-technical skills.
Centralizing these functions addresses coordination challenges from operating in different locations, marking a structural first for BSH. Spanning 7,000 square feet across three floors, the purpose-fitted space supports BSH’s operational needs as it expands its product portfolio and dealer network.
The facility includes dedicated workspaces, meeting rooms, and collaboration areas for campaign planning, media engagement, dealer development, and after-sales support, serving as the physical hub for BSH’s market strategy.
“Seven thousand square feet and three floors may sound like a property announcement. But what this building represents is in fact a decision to put our Sales, Marketing, and After-sales leadership in one place, working from one address, with one shared view of the market. For a company headquartered in Penang, opening a dedicated commercial base in KL is a statement of how seriously we take the work that happens here.” — Kunitomo Asano, Managing Director & Chief Executive Officer, BSH.
The Sales HQ has made a big difference in how BSH’s three teams work together.
Now that all three teams are in the same building, important market decisions can be made more easily. For a company with a growing range of products, dealer programs, marketing, and customer service, this change is very beneficial.
The Kota Damansara location also puts BSH’s leaders close to their business partners in the Kuala Lumpur area.
“The three teams inside this building talk to each other every day. Now they can do it in the same corridor rather than across a phone call. That is not a small thing when the pace of what we do demands that kind of speed.” — Kunitomo Asano, Managing Director & Chief Executive Officer, BSH.
The BSH Kota Damansara Sales HQ details as below:
| Address | Boon Siew Honda Sdn. Bhd.7, Jalan Teknologi 3/6F,Taman Sains Selangor,Kota Damansara,47810 Petaling Jaya, Selangor |
| Telephone | +603-6144 0963 |
| Operating Hours | Monday to Friday, 9:00 AM – 5:00 PM (Closed on weekends) |