Bigo Live has just launched Bigo Marketplace in Malaysia, a new e-commerce initiative aimed at helping local Malaysian micro-enterprises and small and midsize businesses (SMBs) leverage the platform’s growing user base to increase brand exposure and facilitate sales conversions.
The launch follows the conclusion of Bigo Live’s first e-commerce online marketplace event, Bigo Pasar Malam, where Bigo Live users were able to participate in livestream sales sessions simulating the Malaysian night market experience. Held on 30 July and 6 August 2021, Bigo Pasar Malam saw over 100 Bigo Live broadcasters offering products for sale from their own businesses. These products ranged from clothing, snacks, gadgets, accessories, homeware, as well as cosmetic and skincare products.
With Bigo Marketplace, Bigo Live has launched a new feature called “Shop” on the Bigo Live app which users and broadcasters alike can access for an easier and convenient shopping experience. The “Shop” feature is currently available to vendors who have already signed on to the Bigo Marketplace program and enables them to direct Bigo Live users to their brand or product’s website during their livestreaming sessions. As the “Shop” feature is currently in its Beta stage, it is currently available to registered users, broadcasters, and vendors.
Bigo Marketplace is the first of many initiatives lined up that are aimed to uplift the community. Bigo Pasar Malam continues every Friday from 9pm – 11pm MYT on Bigo Live. By offering the best deals and promotions to users, Bigo Marketplace will connect local communities and businesses by providing a holistic and convenient shopping experience that is accessible from the safety and comfort of their own homes.
To sign up for Bigo Live’s Bigo Marketplace, please download the Bigo Live app here and express your interest by registering here.