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Beckham-backed Guild Esports signs partnership with Samsung

Guild Esports is partnering with Samsung as the Company’s Official Display Partner with the signing of a one-year deal, with an option for Samsung to extend for a further year, across the U.K. & Ireland. The partnership commences on 21 June 2021 and is Samsung’s first partnership agreement with a U.K. esports organisation.

This is the fourth partnership secured by Guild Esports since its flotation on the London Stock Exchange on 2 October 2020. The contract value, which is confidential, will be paid in two instalments over the initial 12 month period. This will comprise 50% in the form of a payment to Guild, and 50% as value in kind, for which Samsung will be providing monitors for Guild’s Academy, pro-players, streamers and staff, along with displays for rooms in the Company’s London headquarters, later this year.

Samsung will be given marketing rights and exposure across Guild’s facilities, social and digital content featuring the Company’s pro-players and content creators along with VIP gaming experiences for fans. Samsung will also be integrated throughout the Guild Academy physical infrastructure and roadshows.

Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms their commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community.

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