For this October, Bata Malaysia is launching its their latest campaign, Sneaker Fest 2021 which offers a wide and amazing range that showcases new styles with cool comfort for Malaysians. The Sneaker Fest 2021 includes men, women and kids shoes from Power, North Star, Bubblegummers, HelloKitty, Disney Frozen and Marvel X Bata.
One of the key highlights for the campaign is the introduction of XoRise+, Power’s blockbuster running hero collection set to be launched globally. XoRise+ is the latest evolution of Bata Malaysia’s XoRise hero collection and it is designed to provide not only high rebound but also ultra-lightweight through its midsole technology. The two new designs XoRise+500 Series and XoRise+100 Series are excellent choices for medium-distance running.
“With ongoing pandemic there is an increased focus on health, fitness and active lifestyle, and Sneakers are gaining even more importance in our consumers’ wardrobe. At BATA, we continue to offer the best selection of sneakers with amazing innovation and affordable styles that will elevate our consumers’ active lifestyle. We are excited to launch Power XoRise+, as this series is equipped with the latest Energy Return technology, which makes training easy and provides maximum energy for minimum weight,” says Vaibhav Manrao, Country Manager of BATA Malaysia.
BATA’s Power 3D Energy range is also one of our key performance shoes; a collection of cool and versatile styles that bring urban comfort all day long. Breathable mesh, high-rebound, added cushioning, lightweight midsole, anti-slip and anti-microbial protection are some of the innovations included in some of our performance sneakers. Aside from that, lace-up, slip-ons and playful designs (Marvel X BATA, HelloKitty and Disney Frozen) are some of the exciting designs for Sneaker Fest while for the fashion-forward, BATA’s comfortable street footwear like court sneakers, chunky sneakers and all-white sneakers remain as one of the crowd favourites for Sneaker Fest 2021.
Credited to Bata Malaysia