Astro is ushering the Year of the Horse with the launch of its 2026 Chinese New Year festive campaign, “All Right! Kudada” (万事All Right酷哒哒). In line with the festive theme, Astro introduced its new Year of the Horse mascot, “Kudada,” during at the launch event. The name mixes “cool” with a fun “da-da,” adding youthfulness, trendiness, and charm to traditional celebrations. With the uplifting message of “All Right, Kudada,” it represents moving forward with confidence and positivity after a challenging year.
“All Right! Kudada” Chinese New Year album: Timeless Melodies for a Joyful New Year
On the music side, Astro worked with Multimedia to create the 2026 “All Right! Kudada” Chinese New Year album, led by well-known producer Ang Chee Ciang. The album has a theme of time travel, blending ancient, modern, and future styles into a unique festive music story.
This year’s campaign features over 60 artists and introduces the “Kudada Digital Album,” which includes three festive songs and special behind-the-scenes content. This offers fans a modern way to keep their New Year memories. Highlights include:
- Main Theme Song: “万事All Right酷哒哒 (All Right! Kudada)” – modern-day reunion backdrop, lively star ensemble, music video follows “Journey of a letter” symbolising blessings across generations. Watch the music video here!
- Second Track: “Alright年 (Alright Nian)” – set in ancient times, artistes as martial arts heroes, blends traditional melodies with festive rhythms, rich costumes and New Year elements.
- Third Track: “灯笼挂在火箭上 (Deng Long Gua Zai Huo Jian Shang)” – futuristic theme with tech-inspired visuals and beats, symbolising innovation and limitless possibilities.
- Surprise Track: “三星拱照 (San Xing Gong Zhao)” – fuses electronic sounds with modern rhythms, conveys courage and resilience, revitalises traditional blessings. This track features a special appearance by Hong Kong artiste Lai Lok Yi.
All tracks are available on major streaming platforms for easy access. Enjoy them on your favorite services like Spotify, YouTube Music, and Apple Music.
Celebrate CNY with Exclusive Kudada Merchandise
Astro has launched special limited-edition Kudada-themed products as part of their campaign for CNY 2026. This includes a plush toy and keychain with six designs, each inspired by good themes like wealth, peace, health, good luck, and success, plus a secret edition for collectors.
They also have a CNY 2026 T-Shirt for both adults and kids that mixes festive designs with a modern look. Another item is the CNY 2026 Comic Book, which offers fun stories and teaches important lessons, making it a great gift for kids this festive season.
You can find these products at Popular Bookstores across the country, on Astro’s official website, and on Shopee. The comic book is also available on Hup Lick Publishing’s website, Lazada, and Shopee. Plus, Kudada WhatsApp stickers can now be downloaded for free by Astro customers through the My Astro App.
Festive Fun On-Air and On-Ground
Starting in January 2026, Astro will begin its Chinese New Year roadshow, connecting artists with fans through festive messages and special giveaways. From 9 February to 11 March 2026, Astro will introduce the KUDADA 酷哒哒 (CH 100) Pop-Up Channel, showcasing selected movies, dramas, and documentaries for the holiday season. Notable programs include Malaysia’s largest “Astro CNY Countdown Gala 2026″, the Feng Shui show “Sifu! May I Ask?”, the Hokkien New Year countdown “I Love Hua Hee Bai Ti Gong”, and more.
The launch event for the “All Right! Kudada” Chinese New Year campaign and music album took place today, featuring various local stars like Jack Lim, Mei Yan, Freddie Huang, Darren Ch’ng, William San, Yenz Kwok, Crystal Ong, Geraldine Gan, Jaspers Lai, Jie Ying, Nicole Lai, Hayden Wong, Joey Leong, Estee, Weiwei, Aki Chan, Xiao Qian, Dada, Clarissa Cheah, Joey Leong, Wilson Lee, Juztin Lan, Raymond Ng, Angeline Khoo, Henn, Tedd Chan, and Bingyen.
For more information, kindly visit kudada2026.com or follow Astro on social media and its official platforms. Subscribe to Astro One Packs from only RM49.99/month. Easy Streaming, Endless Entertainment. Level up your streaming experience by adding Astro Fibre’s 500Mbps together with the Entertainment Pack for just RM139.99/month. To subscribe or upgrade to Astro One, visit https://www.astro.com.my or WhatsApp 03 9543 3838.